Manager, Tech Marketing Web Strategist-Brand

Employer
Capital One
Location
Richmond, Virginia
Posted
Jan 01, 2022
Closes
Jan 31, 2022
Ref
R126697
Function
Finance
Hours
Full Time
Locations: VA - Richmond, United States of America, Richmond, Virginia

Manager, Tech Marketing Web Strategist-Brand

The Capital One Brand Marketing team is seeking a tech marketing web manager and experience strategist for our ecosystem of websites in support of our tech marketing goals. This position will work closely with marketing strategy partners to form a web strategy that supports driving awareness and education around Capital One's technology leadership in service of both product growth and talent objectives.

What You'll Do

We're looking for an experienced web marketing strategist who can work across multiple teams and stakeholders to develop and implement grounded strategic plans to manage and optimize our Tech site properties. The person in this role will manage complex projects in our collaborative environment, often managing multiple projects across multiple web platforms simultaneously. The ideal candidate will be an experienced digital marketer with a proven track record in web management, marketing strategy, testing, and research.

Role Responsibilities
  • Develop and present the web channel strategy for the Tech Site and other related web properties in support of the Tech Marketing Program's goals and narrative
  • Drive adoption of this strategy by leading a team of 1-2 associates and partnering with other stakeholders, content creators and other channel strategists
  • Expand and drive the Tech Site's role in the audience journey with top of funnel awareness into eliciting user action
  • Facilitate learning through qualitative and quantitative research including UX analysis, competitor/peer review and A/B component testing to continually improve the site experience
  • Lead strategic decision-making process to guides prioritization of development and design resources that support site development, site maintenance and hygiene processes
  • Lead SEO strategy to ensure site content aligns with SEO best practices and increases organic search rankings and traffic
  • Partner with analysts to report out channel KPIs to leadership and stakeholders by drawing out insights and building to a larger story that influences strategic direction
  • Provide support for paid digital and social media campaigns


Who You Are

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL :
  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.


As a LEADER :
  • You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
  • You deeply invest in understanding the humans around you.
  • You say what needs to be said and work hard to find the right words.
  • You're an expert. You also know when you're not and need to find one.
  • You use all this - to make things happen, create amazing work and inspire others.


Basic Qualifications
  • Bachelor's degree or military experience
  • At least 5 years of experience in a digital marketing role
  • At least 1 year of experience in a strategic SEO role
  • At least 1 year of experience in a website management role


Preferred Qualifications
  • 3 or more years of experience in Tech or B2B marketing
  • 3 or more years of experience in a strategic website manager role
  • 3 or more years of experience in a strategic SEO role
  • 3 or more years of experience working within a large company
  • Ability to demonstrate influence when working with partners to gain commitment for projects and initiative s.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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