Manager, Member Benefit Communications

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

The Manager, Member Benefit Communications develops compelling, valuable content to attract and engage customers and prospects with the objective of enhancing member engagement and drive member retention . Develops and executes campaigns and communications that include publications, advertisements, brochures, social media posts, etc. that inform, educate, and engage defined target audiences; collects and analyzes data on the performance of specific communications or campaigns. Collaborates with management to identify opportunities to optimize marketing communications processes and develops new procedures that support the business unit/department.

Responsibilities

• Support development of mulit-channel marketing strategies to meet objectives including audience and channel identification and planning.
• Implement multi-channel marketing plans by collaborating with internal and external partners.
• Assist with analysis of marketing performance and adjust strategies as needed.
• Manages the Digital Benefits Repository: Supports repository development to meet business needs, manages content in the tool. Coordinates with other business units to ensure the repository meets channel and audience needs and connects across touches/channels. Supports efforts for automation, AI and use of logic to serve benefits/content to our members.
• Work with agency partners to create marketing collateral for campaigns to meet objectives.
• Manage digital and social strategy to achieve objectives.
• Drive experience improvement and integrated communication projects related to Membership Lifecyle Management and Member Benefit Communications which include testing initiatives across channels, take notes, gather documentation, and assist with test plans.
• Oversees implementation of MBC strategy, testing, UX, content and optimizing performance across touches and experiences, including Membership & Benefits Channel. Drives continuous improvement of online benefit experience with best practices, consumer insights and develops test and learn roadmap for MBC.

Qualifications

• Completion of a Bachelor's degree in Marketing /Communications and/or MBA.
• 5+ years of marketing/communications experience in a team-oriented workplace; agency experience and/or expertise in management of external vendors is strongly desired.
• Demonstrated, successful experience in integrated, direct response, data-driven marketing programs across multiple channels, with a strong emphasis on digital.
• Must be a self- starter, excellent initiator and outstanding communicator with solid presentation experience, strong organizational skills and ability to meet high standards for quality and accuracy.
• Must be knowledgeable of general direct marketing principles.
• Proficiency in the Microsoft Suite, including Outlook, Word, Excel and PowerPoint.
• Ability to handle multiple tasks in a fast paced environment and have sound business judgment in project prioritization.
• Strong project and budget management, including the development of timelines, third-party SOWs, budget tracking etc.
• This is an open-space office environment and the ability to work effectively surrounded by moderate noise is required.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.