Virtual Community Center (VCC) Project Manager

Washington, DC
Apr 11, 2022
Apr 21, 2022
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

The Promotions Project Manager reports to the Director, Program Management, and is responsible for planning and implementing virtual and in-person events and experiences to support the AARP Virtual Community Center, the Fun and Fulfilment Enterprise Issue Area, the AARP Movies for Grownups editorial franchise, and other Editorial promotions activities. This position determines resources needed, tracks budgets, determines scope and execution, works with promotions staff to identify target markets and develop promotion plans as needed, tracks progress towards milestones, establishes timelines, and evaluates progress. The PM collaborates with management to identify opportunities to streamline processes and develop new procedures that support the business unit/department.


  • Operationalizes new programmatic concepts and develops execution plans that support the Virtual Community Center and the Fun and Fulfillment Enterprise Issue.
  • Oversees the day-to-day planning and execution of events, consumer experiences or other projects and their related promotion plans in support of the goals of the AARP Virtual Community Center, the Fun & Fulfillment Enterprise Issue, AARP Movies for Grownups editorial franchise and other editorial promotions initiatives.
  • Manages all details related to the project or event, including budgeting and contracts, ensuring execution of promotion tactics, production/execution, and managing key aspects of planning such as venue booking, and creation and management of ticketing sites, and tracking project costs.
  • Manages multiple events or projects simultaneously at different stages of the project lifecycle, while coordinating with other project managers on the team to ensure integration into department overall projects.
  • Leads project teams that include internal and external stakeholders to achieve goals of the program, event or experience. Tracks, analyzes and reports results to support Association goals around member engagement and relevance.
  • Assists in maintaining the and Movies for Grownups inboxes with prompt and professional customer service.
  • Works with the team to continually optimize department work flows and standard practices.


  • Completion of a Bachelor's degree and 6+ years of program, product or event management experience required.
  • Proven experience developing and implementing programs, products or events including strategy, plans, budgets, marketing strategies, performance metrics, and partnerships, with increasing levels of responsibility.
  • Experience developing and managing both in-person and virtual events highly preferred.
  • Demonstrated success building internal and external strategic partnerships and collaborations.
  • Experience collecting, analyzing, and tracking performance data and reporting on results.
  • Ability to thrive in a fast-paced environment and meet tight deadlines while maintaining attention to detail and working on multiple concurrent projects. Proven ability to meet goals and objectives while working in a collaborative, matrixed environment.
  • Excellent communication skills both oral and written. Ability to produce high-quality reports and presentations and communicate strategies and results.
  • Highly developed problem-solving skills, team player, with an entrepreneurial mindset.
  • This is an open-space office environment and the ability to work effectively surrounded by moderate noise is required.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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