Marketing Operations Manager

Washington, DC
Feb 06, 2022
Feb 18, 2022
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

This Marketing Operations Manager plans and implements marketing operations projects. Supports multi¬channel marketing plans meant to promote the organization and its products, programs, or services. Works with cross-functional creative teams and business liaisons to plan, develop, and drive marketing content multi-platform production projects to inform, educate, and influence both internal and external audiences. Collaborates with management to identify opportunities to streamline marketing processes and to develop new procedures that support the business unit/department.


  • Execute channel strategy and manage daily operations ensuring AARP departments have access to SMS channel resources facilitating ongoing projects, and activities.
  • Promote and maintain positive working relationships between clients and agencies; troubleshoot and resolve issues, review incidents and manage communication with clients.
  • Serve as a subject matter expert in SMS marketing, regulatory compliance (TCPA, CTIA,) performance management, marketing operations.
  • Monitor and enforce Channel policies, governance, change management, etc, identifying areas for improvement. Collaborate with AARP's Governance Leadership Council to create, modify, and remove SMS and Email channel policies as necessary.
  • Implement and manage communication touchpoints (e.g., status meetings) with key agency personnel.
  • Navigate and manages AARP's complex matrix organization providing expert SMS and marketing guidance and support across the association serving as a point of escalation. Work with stakeholders to mediate, and resolve challenges.
  • Maintain regular contact with high-touch, Tier 1 clients, including quarterly meetings to gather feedback on Channel and AOR performance and service.
  • Attend calls/meetings between agencies and clients when and as needed.


  • BA/BS or equivalent, plus 7+ years of Digital Marketing experience.
  • Experience with a consumer brand is preferred. Up-to-date with the latest digital marketing trends and best practices.
  • Excellent communication, presentation, & project management skills. Experience interpreting and translating technical language is required.
  • Experience developing and optimizing marketing programs, preferable SMS.
  • Experience managing projects to ensure timely execution. Proven ability to drive goals.
  • Experience with marketing technology, including SMS service platforms, personalization tools and analytics tools.
  • Experience performing marketing testing.
  • Experience resolving managing resources, and resolving conflict.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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