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AdTech Product Marketing Manager

Employer
The Washington Post
Location
Washington, DC
Closing date
Apr 20, 2022

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Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

Zeus (www.zeustechnology.com) is a fast-growing component of the Washington Post that is helping publishers optimize their digital advertising and level the playing field as they compete for ad dollars with digital native social and search giants, using the same technology and strategy as The Washington Post.

We're building a brand-new suite of technology products, created by and for The Washington Post and then extended to publishers and media companies across the US, putting publishers in control of a brand new digital advertising ecosystem.

Zeus is a new business that is growing quickly, so we are seeking a highly motivated, self-starting individual to tell the story of our products to both publishers and advertisers as we continue to expand our business.

Responsibilities
  • Own product messaging and positioning ensuring that our products are presented in a clear way that highlights their unique benefits and that our audiences know why our solution is better.
  • Contribute to the development of our core brand messaging and go-to-market strategy.
  • Deeply understand market needs by segment to build unique and differentiated messaging and positioning, including buyer personas and key use cases.
  • Develop a deep understanding of the products, their roadmap and the publisher ad tech/digital media markets in order to craft the statements that will establish and reinforce our positioning and articulate our value to customers across marketing, technology and business functions.
  • Establish and manage foundational marketing channels and tactics.
  • Contribute to shaping the marketing organization and approach in long-range business planning.
  • Play a key role in the development of go-to-market strategies for new products, working closely with the product owners and other cross-functional teams.
  • Collaborate with Sales and Account Management leads to ensure our story is told consistently in-market and in one-on-one settings.
  • Collaborate on the development of high-impact marketing strategies and drive the creation of product-focused content to support those strategies including but not limited to sales collateral, blog articles, white papers, demo videos and webinars.
  • Expand and maintain competitive and market intelligence to understand our product's position and opportunity in the marketplace.


Qualifications
  • Bachelor's degree in Marketing or related field or equivalent experience
  • 5-7 years in B2B product marketing including 3+ years product marketing ownership preferably in technology, enterprise software or SaaS platforms.
  • Experience in digital media/advertising technology preferred
  • Experience delivering results for cross-functional initiatives while managing multiple competing priorities
  • Strong verbal and written communication skills
  • Experience with copywriting a plus


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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