Marketing Manager

Employer
Cowan Systems
Location
Baltimore, MD
Posted
Dec 06, 2021
Closes
Dec 08, 2021
Ref
245121298
Hours
Full Time
Marketing ManagerFormed in 1924, Cowan Systems enjoys a history of excellence and quality in the transportation industry. We specialize in providing high quality dedicated fleet services for companies requiring first-rate performance. Cowan Systems is seeking a full time Marketing Manager for our corporate office in Baltimore, Maryland. Qualified candidates are detail orientated, thorough, professional, and have experience with customer service and data entry related tasks.Responsibilities:Responsible for developing and creating the quarterly marketing plan as it relates to brand awareness, driver recruitment as well as corporate recruitment efforts and overall company needsManage and plan new content internally as well as with outside vendorManage any RFP process for vendor related supportMaintain marketing budgetPoint of contact for our digital marketing agencies to run A/B split testing, ad copy development & analysis, and audience testing & integrationAnalyze targeted geo performances and advertising effortsLeverage analytics to make recommendations to guide digital strategy and creative conceptsMonitor online campaign metrics and utilize optimization levers (creative, targeting, bidding) to improve performance and campaign specific KPIsAnalyze digital marketing campaigns for effectiveness and attribution as well as develop data-informed actions that lead to optimized and improved leadsWork directly with outside vendors on managing and providing contentCreate and pull insightful reports using Excel and other programs to share with stakeholdersResearch and provide digital intel on competing companies in order to inform future campaignsManage marketing department staff 1-3 direct reportsRequirements:5+ years of marketing experienceStrong overall knowledge in marketingStrong Microsoft Excel knowledge and ability to manipulate and analyze large datasetsExperience understanding data structures and analyzingEffective troubleshooting and problem-solving skillsExcellent verbal and written communication skillsOrganized and detail-oriented, cognizant of deadlinesAble to work independently, in a team-oriented culture, and adapt to changing environmentJob Type: Full-timePay: From $70,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceHealth insuranceHealth savings accountLife insurancePaid time offProfessional development assistanceReferral programSchedule:8 hour shiftAbility to commute/relocate:Baltimore, MD 21227: Reliably commute or planning to relocate before starting work (Preferred)Experience:Marketing: 5 years (Required)Work Location: One location

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