Chief Marketing and Innovation Officer NF5
Serves as the Chief Marketing and Innovation Officer for Business and Support Services Division (MR), Headquarters Marine Corps. This position is critical to the achievement of our vision and presents an opportunity for a skilled leader to take charge of creating a vision for the innovation program within MR, as well as the marketing strategy for over $1 billion revenue through a variety of businesses. This role is responsible for leading growth strategies and effecting change by evaluating opportunities for internal and external innovation. Directs all innovation and marketing strategies, and translates them into organizational action. Provides oversight for Marketing and Innovation Directorate.
Serves as the principal advisor to the Director, MR on the development of business and communication strategy, as well as messaging to senior leadership across the United States Marine Corps (USMC), Office of the Secretary of Defense (OSD) and Department of Defense (DoD). Manages a comprehensive array of Marketing and innovation operations that require a superior level of knowledge in market assessment, growth strategies, innovation processes, brand management, strategic communication and analytical assessment of programs and campaigns.
As Principal Advisor to the Director, MR and the recognized expert in marketing and innovation, has authority to independently lead overall designated, large scope complex Directorate operations with a world-wide impact. Develops operational guidelines for the full range of actions and standards for Directorate operations when established guidelines have not been successful, do not apply or none are available.
As the Chief Marketing Officer, defines annual marketing strategies aligned to organizational priorities. Leads a team of markets in implementing marketing strategy, ensuring brand integrity and developing a strategic communication plan in order to drive deep and measurable engagement between the organization as a brand and our customers. As the Chief Innovation Officer, evaluates and formulates an institutional process and methodology to facilitate continuous internal and external innovation programs. Serves as the chair of the Innovation Assessment Board, ensures appropriate monitoring and performance management of all innovation initiatives. Ensures resource allocation and sustainment strategies. Continuously analyzes operations for improvement and program optimization.
Initiates coordination of efforts and provides leadership in formulating methods to get results through cooperative efforts while monitoring coordination of conflicting or overlapping objectives. Advises, counsels, persuades and negotiates with representatives within and outside the agency, Active Duty Members, patrons, and representatives from agencies, representatives of professional societies and other organizations in the community, to gain support and participation, resolve conflicts and controversial disputes and collaborate over applicability of guidelines and operation of programs.
As a key member of the leadership team represents as the expert on various DoD wide/level committees, working groups and process action teams where topics or information on Directorate operations may be discussed that require secret clearance. Provides expert presentations and briefings on all aspects of the program. Participates in phased, milestone and final program reviews. Identifies program documentation requirements or procedures. Executes and leads a proactive, comprehensive and integrated communications strategy. Translates a vision for online marketing into a digital marketing strategy in alignment with our Enterprise Brand Strategy, synthesizing input from all key stakeholders coupled with the findings of consumer and market research analysis. Responsible for working with IT and Business Operations to ensure systems and methods can deliver art customer engagement techniques, customer data capture, and customer feedback.
Actively identifies opportunities to implement best-in-class, innovative techniques to ensure the organization is staying ahead, leading trends in technology and business. Stays abreast of the needs of Marines and their families and aligns activities or tactics with broader consumer insights and trends from technology and business industries. Measures engagement through conversation, connection, impressions, etc. Provides senior leadership data on the program’s performance and recommendations for improvement and changes.
Supervises full performance level NF4 and NF5 employees directly and indirectly to include: assigning, distributing, evaluating work; coaching, counseling, tutoring, and mentoring employees; approving and disapproving leave, recommending and completing personnel actions, recommending and completing performance reviews, recommending and administering discipline, recommending and administering incentive awards, signing timecards and training employees.
Bachelor’s Degree in Marketing or a related field with ten years of related and relevant work experience; OR an appropriate combination of education and experience that demonstrates possession of the knowledge and skill equivalent to that gained in the above; OR appropriate experience that demonstrates that the applicant has acquired the knowledge, skills, and abilities equivalent to that gained in the above.
- Expert knowledge of interactive and integrated marketing with significant emphasis on digital marketing, customer engagement, marketing research and data analysis, direct marketing, and Customer Relationship Management (CRM) strategies.
- Expert knowledge of innovation methods, human centered design, new product andservice development strategies, managing innovation portfolios, and building business cases for innovative new offerings.
- Expert knowledge of communication strategies, brand management and new product/service launches.
- High degree of skill in analytical reasoning and the ability to apply that skill in the identification, analysis, and conceptualization of problems.
- Extensive knowledge of market dominance, product differentiation, cost leadership, market segmentation, innovation, and business model strategies.
- Expert knowledge of program management and budgeting issues.
- Expert skill developing, implementing, and building brand equity through brand positioning and annual marketing plans.
- Demonstrated ability to define campaign objectives and key selling messages.
- Skill in giving complex oral presentations and briefings which contain in-depth explanations, analyses and potential solutions of subject matter. Ability to carry out all digital functions.
- Thorough knowledge of quantitative and qualitative methods and techniques to develop standards covering complex program functions and/or missions.
- Skill in planning and coordinating team study work, and to supervise employees in the accomplishment of work.
- Experience in a corporate or agency environment is highly valued.
This position had been determined as Non-critical Sensitive. As a condition of employment, the incumbent must be able to obtain and maintain an Access National Agency Check and Inquiries (ANACI/ Tier 3) Secret Clearance to access classified information.
Eligible for incremental telework as determined by MR/MF policy