Manager of Digital Marketing Measurement - Website Analytics

Washington, DC
Nov 30, 2021
Dec 04, 2021
Full Time
ADP is searching for a Manager of Digital Marketing Measurement . This position will be responsible for end-to-end performance measurement of ADP's website performance and organic digital marketing efforts. This includes all actions from documenting business requirements, data wrangling, development of insightful reports/dashboards, providing valuable insights, and actionable recommendations on how to improve or grow digital initiatives. Successful candidates will have a good understanding of digital marketing measurement / analytics. This includes experience with B2B inbound leads, CRO, SEO, visitor behavior, and E-commerce digital sale/onboarding analytics and reporting. He/she must be able to interpret complex results of large-scale data driven marketing campaigns/initiatives. He/she should be comfortable leading complex initiatives from start to finish independently.ResponsibilitiesLead the mining, analysis, and interpretation of data to develop actionable insights for complex business challenges Design, develop, and implement intuitive dashboards designed for easy consumption by business stakeholders Enhance / maintain existing population of dashboards and shared data sets Present findings/results to various stakeholders including senior leadership across marketing and sales Partner effectively with a variety of business stakeholders including marketing, sales, operations, and external vendors Partner with marketing operations to create new or enhance digital marketing data tables Enhance analytical processes including data flows, dashboards, and forecasts. Perform ad hoc analyses as opportunities ariseQualificationsThe ideal candidate must have an established track record in digital marketing analytics or similar role. The candidate must be a strong communicator and have a sharp analytical approach.Bachelor's degree At least 5 years of relevant experience Strong analytical, processing, and mathematical skills with ability to structure and conduct analyses Strong experience with Tableau Strong experience with SQL Skill merging diverse data from different platforms, formats, and environments Experience with data warehouses (such as AWS) Proficiency in Microsoft Office Suite (W/strong excel data skills) Experience with web analytics tools such as Google Analytics Conceptual thinker with proven analytical & problem-solving skills Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insightExplore our COVID-19 page to understand how ADP is approaching safety, travel, the hiring interview process, and more.Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click to learn more about ADP's culture and our full set of values.Compensation range for this role for US Colorado ResidentsMinimum: 90,000Maximum: 120,000Compensation Type:

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