Global Marketing Director, Shingrix

Rockville, MD
Dec 01, 2021
Dec 04, 2021
Full Time
Site Name: USA - Pennsylvania - Philadelphia, Belgium-Wavre, USA - Maryland - Rockville Posted Date: Apr 1 2021 Are you looking for a senior level marketing role that shapes our commercial strategy and accelerates customer engagement for a major brand? If so this Global Marketing Director role could be an exciting opportunity to explore. In this role you will Lead lifecycle planning and long-term investment proposals to strengthen the brand value of Shingrix. This role gives YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Accountable for development and implementation of the global commercial strategy and delivery of the global business plan & sales targets Commercial representative at the cross-functional, lifecycle management of a Vaccine commercialization. Drive deployment of the portfolio strategy and the allocation of R&D resources for lifecycle management. Lead / contribute to lifecycle planning and long-term investment proposals to strengthen brand value. Lead the identification and delivery of industry leading innovative solutions to resolve customer pain points utilizing outside industry concepts interfacing with TECH and third parties Ability to communicate, collaborate with and influence senior stakeholders, cross-functional leaders across the Regions, Country Vaccines business heads and General Managers, through mature, credible interactions and engagements. Work across with the matrix and partner with Medical Affairs, Pricing, Communication, Government Affairs, Regulatory, Manufacturing and R&D to ensure successful strategy creation, implementation and/or go to market activities. Monitor and track performance metrics (lead and lag measures) to enable execution of critical activities. If necessary, quickly identify issues and partner to co-create course correction plans Your responsibilities: * You will collaborate with the cross functional team to develop deep insights into the customer pain points and competitor activity to enable development of industry leading initiatives. * You will lead development of global marketing campaigns, delivered through integrated channels to ensure a best in class customer experience. Collaborate with countries to ensure full engagement and therefore adoption & implementation is performed. * You should have strong awareness and understanding of how to leverage promotional channels to support the desired business outcome to support countries in decision making. * Drive deployment of the portfolio strategy and the allocation of R&D resources for lifecycle management. Lead / contribute to investment and governance proposals. * You will provide commercial input to core business processes (eg Finance updates, Long Range Forecasts, manufacturing). * You will provide support to countries, review and challenge plans and performance when appropriate, share best practices across markets. * Lead/coach and develop Brand Managers to their highest potential, helping on their career path progress (directly or indirectly leading). * Lead the mindset shift in across organization on role of marketing to focus on data and test and learn approach. * Identify commercial business risks or critical issues and their mitigation actions. Track and report deployment of the portfolio strategy and propose corrective actions when needed. Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Master's degree in Business Administration, Commercial or Economics. 10 years or more of business, R&D or commercial experience in a Pharmaceutical, Vaccines, Biotech or Consumer healthcare. Prior launch and/or global experience is a plus Experience in leading commercial performance & execution in-country, leading sales & marketing execution with direct P&L accountability. Track record of defining and recommending long term strategic options that shaped business results. Demonstrated marketing bench strength with successful leadership of product launch, breadth of therapeutic area marketing operational experience Demonstrated ability to gather customer insights and use these successfully in different environmental settings Understanding of the development process from asset inception through lifecycle management Demonstrated competency in full multi-channel marketing (including digital) strategy development & execution. Demonstrated direct-to-consumer marketing competency is an additional asset Understanding of the changing digital environment particularly how this can impact our internal strategy. Proven and integrative leadership in engaging multiple teams: Engaging, empowering, collaborative and decisive leadership style with well-developed relation building skills that builds trust, credibility and establishes networks. Ability to apply leadership skills to achieve an integrated commercial viewpoint to product/vaccines development in both line and matrix settings Demonstrated cultural sensitivity and tact while working across cultures Generates confidence in the internal and external community by leveraging a range of touch points to represent and position vaccines as a market, scientific ethical leader in their given therapeutic area Preferred Qualifications: If you have the following characteristics it would be a plus: Ability to convey complex information simply. Capacity to network effectively and build strong relationships across different countries and cultures and functions. Ability to learn new concepts and data quickly along multiple dimensions - including but not limited to scientific data, business drivers/ challenges, Excellent communication and presentation skills, fluent in English (written and spoken), with mastery of other languages as additional asset MBA a plus Familiarity with the characteristics and constraints of R&D, Manufacturing and Supply functions. Why GSK? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities: Agile and distributed decision-making - using evidence and applying judgement to balance pace, rigour and risk, governance and control, managing ambiguity and paradox. Managing individual performance. Creating a performance culture and driving results, prioritisation, execution, delivering performance. Setting strategic direction and leading on-going organisational transformation. Building a resilient organisation. Building strong relationships and collaboration in service of common goals, engaging the organisation and building trusted external networks for mutual benefit. Managing P&L and capital allocation. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.PDN-94475450-2128-4131-81f9-8dd7d3d8ce99

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