Senior Associate, Display Digital Marketing Specialist

Capital One
Richmond, Virginia
Dec 02, 2021
Dec 31, 2021
Full Time
West Creek 8 (12080), United States of America, Richmond, Virginia

Senior Associate, Display Digital Marketing Specialist


The Display Senior Associate will be responsible for overseeing an agency in marketing campaign execution for some of Capital One's key digital acquisition channels - Display and Online Video. Marketing campaign management will include activities such as new campaign launches, test launches, process improvements, and optimization across our active Paid Display programs. The Senior Associate will have experience running Display and Online Video campaigns and have experience with Google and other relevant platforms. They will also stay in-tune with all digital marketing best practices.

  • Manage an agency in executing display and online video campaigns and testing new/emerging digital marketing channels
  • Serve as the subject matter expert in display and online video with knowledge of various DSPs, campaign settings, optimization techniques, creative and automation
  • Stay abreast of industry trends and technologies, betas, and new opportunities; advise on new ways to reach audiences
  • Collaborate with internal partners to develop digital strategies for product launches, run tests and scale opportunities to grow new customer acquisition
  • Perform daily management of display and online video campaigns from planning and execution to analysis and reporting; launch campaigns error-free and identify opportunities for performance optimizations
  • Develop and execute campaign testing agenda, including; audiences, settings, creative, landing page, and channel expansion testing
  • Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute display strategies End to End.
  • Partner with business analytics team to track and measure performance and report on campaign effectiveness
  • Manage and strengthen agency and partner relationships with Google, Verizon and other vendors to ensure account teams bring value through their services
  • Ensure the channel is run in a well managed way, seeking approvals, documenting launches and looking for ways to optimize processes
  • "Self-starter", strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and Display specific technology tools
  • Solid understanding of performance marketing, conversions, and online customer acquisition
  • Ability to work with high-performing team mates, as well as partners across the enterprise

Basic Qualifications:
  • Bachelors' degree or Military experience
  • At least 2 years of experience in Display or Social advertising - specifically with Google and Verizon advertising platforms
  • At least 1 year of experience analyzing and evaluating campaign performance
  • At least 1 year of experience in project management

Preferred Qualifications:
  • Masters in Business Administration
  • At least 3 years of experience in display and online video marketing managing high volume accounts and large media budgets
  • Experience in other digital marketing channels such as Addressable TV, Connected TV, Digital Audio, Social, etc.
  • At least 2 years of experience in project management
  • At least 1 year of experience in product development
  • At least 1 year of experience in DV 360 and Campaign Manager

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).