Duties

The incumbent will perform the following:

• Researches, tracks, and analyzes evolving countrywide and regional markets and audiences for agency digital resources.
• Collects data on audiences and consolidates information into actionable items, reports, and presentations; and to stay abreast of competitive practices and assess market share for agency properties.
• Actively plans online campaign and marketing calendar at least 3 months in advance to conduct audience research and identify and or develop content creation (including copy and graphics) and promotion.
• Plans and builds out digital campaigns to promote agency grants and other policy priorities, responding to evolving interest and information consumption preferences of agency priority audience groups.
• Directs paid advertising strategy (online, paid social, print, out-of-home, and radio).

Requirements

Conditions of Employment

• U.S. Citizen
• Relevant experience and/or education
• Favorable background investigation
• Males born after 12/31/1959 must be registered with the Selective Service

Qualifications

At the GS-12 level Qualified candidates must possess:1 year of specialized experience equivalent to at least the GS-11 level or equivalent experience.

Specialized experience is experience which is directly related to the line of work of the position to be filled and which has equipped the applicant with the knowledge, skills, and abilities to successfully perform the duties of the position, for example: Experience analyzing media and public reaction to agency programs and policies, research and develop new marketing strategies, that can be presented to various audiences. Collaborating with editorial and design staff to develop advertising and marketing materials.

As part of the online application process you will need to respond to a series of questions designed to assess your possession of the following knowledge, skills, abilities, and/or competencies:

• Administration and Management
• Communications and Media
• Research

Education

This job does not have an education qualification requirement.

Additional information

1. If you are an eligible Interagency Career Transition Assistance Program (ICTAP) applicant you may apply for special selection over other candidates for this position. To be well-qualified and exercise selection priority for this vacancy, displaced Federal employees must be rated at 85 or above on the rating criteria for this position. ICTAP eligibles must submit one of the following as proof of eligibility for the special selection priority: a separation notice; a "Notice of Personnel Action" (SF-50) documenting separation; an agency certification that you cannot be placed after injury compensation has been terminated; an OPM notification that your disability annuity has been terminated; OR a Military Department or National Guard Bureau notification that you are retired under 5 U.S.C. 8337(h) or 8456.

2. If you are a veteran with preference eligibility and you are claiming 5-point veterans' preference, you must attach a copy of your DD-214 or other proof of eligibility. If you are claiming 10-point veterans' preference, you must attach an SF-15, "Application for 10-Point Veterans' Preference" plus the proof required by that form.

3. If you are a male applicant who was born after 12/31/59 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency.

4. You can apply for a non-competitive appointment if you meet the basic eligibility requirements and you are eligible for special appointment such as those authorized for the severely disabled; certain Vietnam era and disabled veterans; returned volunteers from the Peace Corps or Vista, etc. Please indicate the type of special appointment you are seeking, if any, on your application and follow all other instructions for applying shown in this announcement.

5. All qualification requirements must be met by the closing date of this announcement. Additional information on the qualification requirements is outlined in the OPM Qualifications Standards Handbook of General Schedule Positions. It is available for your review in our office, in other Federal agency personnel offices, and on OPM's web site at http://www.opm.gov/qualifications.

6. This position may require completion of a 1-year probationary period.