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Social Media Specialist

Employer
Swtch Communications and Media
Location
Merrifield, VA
Closing date
Dec 3, 2021
Job Title: Social Media Specialist Location: Virginia Status: Full-time Type: Salary Department: Marketing Manager: Marketing Manager Advertising and marketing have changed a great deal over the years due to the switch from traditional mass advertising to new age digital marketing. Swtch was established to help target this new era. Swtch provides innovative and effective integrated brand, creative marketing and public relations solutions which help our clients grow their businesses and realize their marketing goals. The Social Media Strategist is responsible for Swtch's social media strategy and daily social media postings for the company and its clients. They work closely with the marketing manager and accounts teams to develop and post engaging social media content. The Social Media Strategist helps promote company achievements, awards, and services through social media networks. It is also their job to foster relationships with online partners to promote the swtch brand name through popular channels (blogs, websites, industry experts) that draw target audiences for specific markets. Essential Duties and Responsibilities: Under the direction of the Marketing Manager, participates in the development of strategies and solutions for social media campaigns (including live broadcasts, daily posts, stories, event coverage, and social series), as well as other engagement campaigns, that are data-driven and work to amplify SEO, and that are designed and optimized for diverse platforms (ex. desktop, tablet, phone). Manages day-to-day social media platform experience with a focus on producing and posting high-quality, relevant content that leverages trends, engages audiences, and works to amplify Swtch's and Swtch's client's brand and reputation. Additional daily responsibilities include daily monitoring of posts, reviews, and other reputation management items; reviewing and responding to conversations with/among users; overseeing social-media based fundraising and social-media profile design; implementing efforts toward the expansion of social media reach; analyzing and reporting on social media performance; monitoring the social media activity of peer groups and competitors; producing and managing social media advertisements. Cultivates strong and lucrative relationships with influencers for online and offline collateral, and works with stakeholders to implement accordingly; this may include traveling with influencers to the field; seeks approvals from management as necessary. Nurtures bonds with appropriate groups such as potential social media ambassadors to elevate Swtch's and Swtch client's brand; increase engagement levels and ambassadorships; and open up opportunities for effective partnerships. Strategically leverages given budget to achieve highest-possible ROI for social media engagement campaigns, and proposes adjustments to Media Manager for approval. Maintains the housing, organizing, inventorying, and archiving of all engagement-related items, historical and current, and provides regular updates on these elements to the Marketing Manager. Collaborates with relevant stakeholders/teams to brainstorm, produce, implement, and/or audit/analyze overarching campaigns to ensure strategic data infusion, synergy with engagement campaigns, and cohesion of products, and to make sure that products reflect client's and/or corporate culture and goals. Works with Marketing Manager to ensure adherence to brand, mission, vision, campaign themes, subject-protection policy, redlines, accuracy, etc. as applicable throughout the organization. Works with Social Media Coordinator and Manager as necessary to ensure clear communication and stellar customer service with clients regarding the production and delivery of requests. Seeks out and participates in viable, efficient, and effective training to advance skill set and work performance as approved by the manager. Researches, proposes, and implements as appropriate innovative engagement technologies and techniques to advance work efficiency and impact. Performs other tasks as assigned. Qualifications and Competencies: Associate or Bachelor Degree in Social Media, Communications, Public Relations, Marketing, or a related field 2-4 years experience in a related role Expertise in leveraging social media in optimal ways to expand audiences, increase engagement, and amplify brand, and in using social media insights to drive strategy through facebook, linkedin, instagram, tiktok, twitter, and more. Expertise in the use of networking tools, such as Sprout Social, Hootsuite, Falcon, or others. Proven successes in youth engagement Proficiency in marketing and advertising principles and tactics, especially for fundraising and engagement channels Excellent negotiation skills Excellent conversationalist and comfortable with public speaking Good connections and clout with influencers in and out of the target demographic Understanding of marketing principles and related consumer psychology strategies Effective communication and problem-solving skills and ability to manage day-to-day work challenges Exhibits sound decision making, prioritizes work appropriately, and requires minimal supervision Outstanding project-, process-, time-management, and organization skills Ability to work well with diverse work styles and personalities in a team-based approach Ability to handle multiple priorities in a fast-paced work setting with diplomacy and composure Ability to take instruction, guidance, and constructive criticism well, and implement as necessary Outgoing, energetic, and self-motivated Fluency in English Flexibility in work schedule (ie evenings and weekends as necessary) and willing to travel Must be eligible to work in the United States Preferred Skills: Experienced with new social media platforms such as instagram, tiktok and more. Prior community engagement, public affairs, volunteer, event, or social media management experience Proficiency in Microsoft Office products including Excel Proficiency in written Arabic, Urdu, Farsi, Spanish, or Turkish Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe InDesign Experience with Google Analytics, Salesforce Experience with creating UTM links and building out strategy for social media and organic reach

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