Programmatic Campaign Manager, Video
- Employer
- The Washington Post
- Location
- Washington, DC
- Posted
- Dec 01, 2021
- Closes
- Dec 12, 2021
- Ref
- JR-90272958
- Function
- Management, Program Manager
- Industry
- Media / Journalism / Advertising
- Career Level
- Experienced (Non-Manager)
- Hours
- Full Time
Job Description
The Washington Post is growing video content and the Video Programmatic Campaign Manager is a key role that aid in monetizing that growth. This position will interact closely with the Client Services team to coordinate and deliver all video campaigns for the Washington Post.
Responsibilities
Qualifications
Required
Preferred
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife
The Washington Post is growing video content and the Video Programmatic Campaign Manager is a key role that aid in monetizing that growth. This position will interact closely with the Client Services team to coordinate and deliver all video campaigns for the Washington Post.
Responsibilities
- Manage execution of digital campaigns on Non-Owned and Operated properties.
- Utilize buying through a DSP or coordinate with outside platforms to execute campaigns.
- Utilize Google Ad Manager/DFP and 3rd party video vendors to launch "Video Everywhere" campaigns on select publisher websites in front of syndicated Washington Post content.
- Maintain organization system of all campaign details, changes, performance, and pacing.
- Ensure delivery and KPI performance of video and display campaigns against first and third party delivery data.
- Keep consistently aware of changes in inventory and anticipate potential campaign delivery issues.
- Communicate with internal teams on campaign delivery, performance, and any discrepancies or issues and take charge in troubleshooting and strategizing optimizations.
- Provide high-level updates and reporting to both clients and internal teams to improve campaign awareness and client retention.
Qualifications
Required
- 2+ years experience in digital media and high-priority campaign management
- Strong attention to detail and organization with proven ability to handle multiple priorities and frequently changing campaign needs
- Exceptional communication skills with both internal and external partners
- Strong analytical skills with ability to convey conclusions from analytics and reporting to all levels of management
- Excellent customer service abilities with a proactive and problem-solving mindset.
- Experienced with Excel and data analysis
Preferred
- Bachelor's Degree
- Experience with RTB buying through a DSP
- JIRA and GAM/DFP experience
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife