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E-mail Marketing Specialist

Employer
Walker
Location
Bethesda, MD
Closing date
Dec 2, 2021
Get a jump-start on a career in marketing in one of FORTUNE Magazine's 20 fastest growing public companies and a Great Place to Work! We're seeking an Email Marketing Specialist to join our growing Marketing team. You'll be primarily responsible for performing day-to-day email activities, such as building and deployment of email communications, A/B testing, data segmentation, and running monthly reports. We're looking for someone who will take pride in the details and who has an eye for improving processes along the way. Someone who can help ensure that we utilize email marketing best practices and stay caught up on new email technologies. Principal Duties and Responsibilities Effectively utilize the marketing platform, Pardot Set up, test, and launch emails for recurring, nurture, and marketing campaigns Build and maintain our email contact database to increase our market reach Help profile contacts based on interests and potential business opportunities, and personalize communications Thoroughly proofread emails for clarity, grammar, and spelling Test all emails in Pardot before sending, ensure messages are mobile-friendly Ensure brand compliance on all campaigns and messages Apply updates to existing campaigns when needed Develop A/B tests for subject lines, templates, images, CTAs, and email journeys Pull and analyze reports on email success metrics, identify red flags Perform regular contact and account maintenance in Salesforce and Pardot Proactively work with teammates to improve processes and work methods for greater efficiency and effectiveness Execute best practices in email development, accessibility, and email compliance regulations Work cross-functionally with members of various teams Use Asana to collaborate and track the progress of team projects Other tasks as needed Education and Experience Bachelor's degree (marketing, business, or technology related preferred) or equivalent working experience At least one year of experience with email marketing, lead nurturing, and marketing automation Knowledge, Skills, and Abilities Ability to collaborate with a team remotely Excellent written and oral communication skills Strong organizational and time management skills Strong technical and problem-solving skills with an impeccable eye for detail Versatility, flexibility, and a willingness to work within constantly changing priorities Experience with Salesforce and Pardot or similar email marketing automation tool Experience with Google Analytics Basic understanding and experience with HTML/CSS and SQL Knowledge of email compliance regulations such as CAN-SPAM and GDPR EEO Statement Walker & Dunlop is an equal employment opportunity employer and does not discriminate based on race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, genetic information, or any other characteristic protected by applicable law.

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