Marketing and Communications Manager

Employer
Home Builders Institute Inc
Location
Washington, DC
Posted
Nov 25, 2021
Closes
Dec 02, 2021
Ref
232487414
Hours
Full Time
HBI is currently seeking a Marketing Manager in its National Office in Washington, DC.GENERAL DESCRIPTION:Under the direction of the AVP of Marketing & Communications, the Marketing & Communications Manager supports HBI's marketing and communications strategies by implementing plans that advance HBI's services and programs. Responsibilities include promotional, communications and administrative activities, with a focus on print and digital media, content creation, and overall project management. Works collaboratively with internal and external stakeholders to create compelling stories and narratives that help build awareness for the organization and amplify the HBI brand.PRIMARY DUTIES AND RESPONSIBILITES:Develop and implement integrated marketing and communications plans, campaigns, and programs to support business growth objectives and prioritiesEnsure consistent visual and verbal branding across all marketing and public relations channelsResearch, create and disseminate content and messaging (written and video) about HBI, programs and partners for distribution through various communication channels, including website (HBI as well as partners/licensees), social media, traditional media, marketing collateral and publicationsOversee the corporate communications editing and approval process to ensure a single/consistent voice and high-quality standardsManage the development and production of marketing collateral, advertising, promotions, events and public relations activities, including oversight of budgets for various HBI groups including Job Corps, Education Services, Industry and Academic Partnerships and others as assignedOversee and help administer the collateral management systemManage the website maintenance program to ensure timely content updates and compliance with overall website strategyCreate and post content on, and analyze metrics and optimize, HBI's social media channelsInitiate ongoing corporate, program and partner recognition to increase brand awareness, familiarity, and preferenceLeverage market analysis and research to identify trends and opportunities in the industryLead internal communications efforts to inform staff of marketing and communications activitiesManage community relations initiatives with partnersSupport the Director of Marketing and Communications for Academies as neededOther duties as assignedWORKING RELATIONSHIPS:Internal: Communicates with HBI staff at all levelsExternal: A wide variety of government and industry groups, as well as individuals or groups incommunitiesQUALIFICATIONS:Education: BA in Marketing, Communications, Public Relations, or another related fieldand/or equivalent combination of education and experienceExperience/Skills:A minimum of 5-7 years of marketing/communications experienceAbility to think strategically and execute tacticallyEffectiveness at multi-tasking and managing multiple deadlinesExcellent verbal and written communication skillsSolid project management skills and ability to develop new processes to increase efficiencyStrong research and writing/editing skills (promotional/copywriting and for internal/external communications)Ability to create storytelling content, including video scripting and editing for website and social mediaFamiliarity with posting, promoting, and analyzing data on key social media platforms (Twitter, LinkedIn, Facebook, YouTube, Instagram)Working knowledge of earned, owned, and paid mediaAbility to create meeting/conference and trade show experiences and promotionsProficiency with Office 365, Excel, PowerPoint, Microsoft Teams, SharePoint, Smartsheet, and Adobe Acrobat (Mac a plus)Experience in marketing or communications agency or non-profit organization a plusWORKING CONDITIONS:Usual office-type working conditions. Routine physical conditions include walking, carrying, standing, hearing/listening, and sitting. Light travel (10-15%) may be required.Note: All new hires may be required to submit proof of COVID-19 vaccination status.HBI offers a competitive salary and benefits program.HBI is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity, or any other protected characteristic as established by federal, state, or local law.PI154544345

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