Digital Marketing and Media Manager

Employer
Verisign
Location
Reston, VA
Posted
Nov 23, 2021
Closes
Dec 02, 2021
Ref
233430679
Hours
Full Time
Verisign enables the security, stability, and resiliency of key internet infrastructure and services, including providing root zone maintainer services, operating two of the 13 global internet root servers, and providing registration services and authoritative resolution for the .com and .net top-level domains, which support the majority of global e-commerce.Verisign is seeking a Digital Marketing and Media Manager to join our team. The successful candidate will be responsible for developing integrated marketing programs across Latin America, including the key markets of Mexico and Brazil, to drive market preference and demand for the domain names and related products that Verisign manages. This position supports and drives the development and execution of all aspects of a go-to-market strategy, including industry leading creative and media strategies to support global marketing programs. This role is also responsible for measuring the effectiveness of executed programs and reporting on program performance.ResponsibilitiesDesign global marketing programs and campaigns for identified regional markets and manage tactical implementation and executionLeverage product positioning to develop marketing strategies and messaging that articulate the value propositions and differentiate our products from competitors and alternative solutionsDrive advertising planning and media buying strategy across all paid channels including SEM, social media (paid/organic), display advertising, out-of-home, etc.Manage and execute on paid social media advertising and Google advertising strategiesMeasure campaign performance to report on the effectiveness of global and product marketing programs with a focus on continuous improvement year-over yearBuild highly functional relationships with cross-functional teams and agency partners to ensure clear communications and effective project deliveryRequirements5+ years related experience in digital marketing with a focus on paid advertising3+ years' experience creating and executing successful direct marketing campaigns, preferably in Latin AmericaSpanish and/or Portuguese language skills preferredStrong written and verbal communication skills with experience working with cross-functional teams as well as on-ground agencies for whom English may not be the first languageStrong analytical mindset and problem-solving skills; resourceful with high attention to detailProficiency in the use of Microsoft Office products (Project, Excel, Word)4 Year Bachelor's Degree or equivalent work experience in marketing or business-related fieldVerisign is an equal opportunity employer. That means we recruit, hire, compensate, train, promote, transfer, and administer all terms and conditions of employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disability, or other protected categories under applicable law.Additionally, Verisign is committed to helping our diverse workforce manage a healthy work-life balance through all stages of their life and career. We offer a dynamic and flexible work environment with highly competitive benefits and robust learning programs. For more information, click on the links below.Helpful Resources:Our Careers PageOur Benefits SummaryVerisign in the CommunityOur EEO StatementOur Privacy Notice for European Job Applicants/CandidatesReasonable AccommodationsStaffing agency policy: No fees will be paid for unsolicited resumes submitted to Verisign or our employees by third parties.

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