Marketing Manager

Washington, DC
Jan 29, 2022
Feb 04, 2022
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.


  • Develops and implements multi-channel marketing campaigns and program strategies to achieve varied organizational objectives, with a focus on direct mail.
  • Ensures marketing activities are integrated with other parts of the business and align with overall organization objectives.
  • Develops and implements tactical plans to achieve goals.
  • Tracks and assesses campaign results and adjusts marketing strategies and plans to meet changing markets and competitive conditions.
  • Collaborates with management to identify opportunities to streamline marketing processes and to develop new procedures.


  • Bachelor's degree and/or 5+ years of related direct response experience (direct mail, database marketing, project management). Experience with membership or subscription-based product renewals is a plus.
  • Knowledge of the print production process and postal regulations a plus
  • Experience and creativity to work with agencies to deliver concepts to final execution
  • Strong analytical skills, attention to detail and ability to multi-task and utilize resources to execute tasks within a deadline oriented environment
  • Excellent problem-solving and oral/written communication skills
  • Commitment to continuous process improvement initiatives and ability to solve problems creatively
  • Highly motivated and high level of initiative; inspires confidence to work independently and in support of department goals and business objectives
  • Ability to build relationships across a complex, matrixed organization
  • Strong computer skills (MS Excel, Word, PowerPoint)

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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