Digital Campaign Manager

Employer
Hubbard Broadcasting
Location
Chevy Chase, MD
Posted
Nov 25, 2021
Closes
Dec 01, 2021
Ref
230698407
Hours
Full Time
About UsHubbard DC, which includes WTOP and Federal News Network, is committed to reporting relevant news for our region. Through continuously evolving brands, we connect consumers with advertisers across a growing number of distribution platforms including radio, podcasts, social media, and websites. We do this with a commitment to our community while growing our people and profits.OUR VISIONTo be an industry leader and set the standard for equality and inclusivity for all races, genders, ages, ethnicities, abilities, sexual orientations and religions by creating and fostering principles that integrate our core values.OUR MISSIONTo be proactive in providing a welcoming, professional environment; free of harassment, discrimination and marginalization with on-going habits that incorporate our unique experiences into the overall success and continuous evolution of this organization.Job OverviewThis position manages the post sale execution and project management of all digital campaigns sold by 2060 Digital Strategists and WTOP & Federal News Network Account Executives. Manages all activities regarding the launch, execution and measurement of digital media campaigns and products (eg social media, websites, mobile sites, SEO, SEM, display advertising, and email marketing).Job ResponsibilitiesWorks directly with Digital Strategists and sales personnel to project manage digital campaigns post sale; Client lead on post sale execution for digital campaigns Creates and develops thoughtful, creative and goal orientated campaign recaps to be presented to clients on a bi-weekly and/or monthly basis Manages and approves digital production schedules, digital specifications and internal budgetsImplements and improves standard operating procedures for the onboarding of digital campaigns, including launch timelines, client communication, and internal educationLiaisons between digital vendors, 2060 Digital team in Cincinnati and 2060 Digital DCFulfills requests for proposals from Sales team members and Digital Strategists for 2060 Digital campaign requirements as neededCollaborates with members of the production, product, and creative teams to ensure creative is complete, accurate, and timely while meeting client goals Responsible for maintaining and achieving COGS goals for campaigns managed Helps research and analyze new vendors, products, and product trends in the marketplace. Aid in managing pricing and proposal relationships with specific vendors. Other duties as assigned.QualificationsThree (3+) years of digital production experience preferred, within an agency or large marketing department.1-2 years of experience and strong familiarity with digital products and services (Website development, Mobile, PPC, SEO, Social Media, Digital Display, and Content generation).Strong project management skills Strong focus on customer service and ability to present ideas to both internal and external customers.Proficient in MS Office products.Ability to handle stress effectively.Strong communication via phone and email Excellent data entry skills; with special attention to detail.Google Analytics and Google Ads certification preferred. If not certified, expected to be within 30 days of start date.Strong understanding of display advertising campaigns.Must be highly analytical, flexible and deadline-oriented with strong attention to detail.A wide degree of creativity and latitude is expected. Strong communication and interpersonal skills.Ability to function successfully in team environment.Ability to work in compliance with company policies and procedures.Project an appropriate professional appearance and demeanor. Ability to work in compliance with company policies and procedures.Ability to work established schedule and other hours as needed.Diversity StatementHubbard Broadcasting has been committed to representing the communities we serve since our founding nearly 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.

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