Marketing Solutions Specialist, Sales Development
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com. Job Summary Responsible for developing and distributing marketing programs to enhance sponsorship and maximize advertising sales revenue. Develops promotional programs targeted at specific market segments. Develops presentations, presentation materials and pitches for the Sales force and may assist on sales calls. Supports research on campaign effectiveness, tracking and reporting results to management. Implements assigned projects, as directed and may assign tasks and provide leadership within the group. Works with moderate guidance in own area of knowledge. Job Description Core Responsibilities Develops and distributes Marketing campaigns, new advertising products and promotional programs targeted at specific market segments. Researches buyers' priorities and preferences in selected channels to customize marketing and promotional programs. Develops presentations and pitches for the Sales force. Ensures that the Sales force has adequate materials and information to sell the benefits and features of specific products and programs. Accompanies Sales staff on selected calls to customers to help with marketing campaigns and if necessary, makes modifications to particular marketing programs. Demonstrates clear expertise and in-depth working knowledge of all areas of the function. Mentors and trains junior members of the staff. Implements projects; assigns tasks and monitors project progression. Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. Other duties and responsibilities as assigned. Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team - make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Respect and promote inclusion & diversity. Do what's right for each other, our customers, investors and our communities. Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an EOE/Veterans/Disabled/LGBT employer. Education Bachelor's Degree Relevant Work Experience 2-5 Years Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.