Digital Media Manager: Paid Social

Washington, DC
Nov 29, 2021
Dec 01, 2021
Full Time
We know what you're thinking. Paid media at a PR agency? Hear us out We believe this is a huge opportunity. You'll gain experience at MWW that you simply couldn't in-house or at a media agency. We don't just deploy advertising campaigns. We amplify earned-worthy ideas. There's a difference, and it has to do with integration. Our paid campaigns don't exist on their own - our work also includes PR, social, SEO and influencer marketing components. This means you'll gain experience that will expand far beyond paid media - it's your chance to be a part of something bigger. This is an entrepreneurial, silo-free organization with cool people and a relatively flat structure. By accepting this role, we guarantee you'll participate in overall strategy development, have direct, senior-level exposure, room for FAST growth, and get the chance to work across multiple clients in various industries. Our paid digital team covers everything from paid social to SEM, partnerships, direct buys, trade marketing, programmatic, connected TV, broadcast and audio. You'll have exposure to it all. The opportunities are endless. Join us. What we need: MWWPR is looking for a Digital Media Manager to join our global Digital practice and execute paid media marketing programs across a range of Consumer and Corporate/B2B clients. This role will be the engine that keeps the motor running on a day-to- day basis - working on developing, optimizing, maintaining, and communicating a digital strategy for our clients and buying media. This will be a role focused primarily on social strategy and campaign execution, but also exposed to additional paid media elements such as programmatic, direct publisher buys (traditional planning), out-of-home, TV, radio/streaming audio, print advertising, SEM/SEO. The ideal candidate is proactive and incredibly organized, with a proven track record of translating digital advertising into results-driven campaigns and managing multiple campaigns for high-profile clients. Essential Functions Primary responsibilities will include paid campaign management across social media platforms such as Facebook, Instagram, Twitter, LinkedIn. Experience with Pinterest, Snapchat, and Tik Tok, GDN/YouTube/SEM a plus. . Management & Client Engagement . Oversight of all Paid Social campaigns, including leading of planning, activation, management, and reporting. . Supporting internal account leads with ongoing client and team management . Professional communication via email and phone with clients, vendors, and partners . Campaign Planning . Understanding client goals and how to maximize those measures of success through tactical/data-oriented strategies and technologies to deliver of effective media plans for paid social across various platforms in context to wider media efforts . Activation . Developing, optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative and content strategy teams. . Brainstorming/researching targeting and copy ideas for specific campaigns. . Developing, executing and testing across campaign variables that create client-specific insight . Strong familiarity with 3rd-party tracking vendors (eg Google Analytics) and integrating with social platforms . Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis . Creating, analyzing, and data-intensive reports on a daily/weekly/bi-weekly/monthly & ad-hoc basis . Document Paid Social media strategies and best practices within client accounts . Maintaining up-to-date knowledge of continuously changing digital advertising landscape and communicating developments to internal team and client Qualifications Education: . Bachelor's Degree required, preferably with a focus in Marketing, PR/Advertising, Busines. Work Experience: . Minimum 2-4 years of marketing experience . 2+ years of Paid Social experience . Experience in web analytics, ad tracking, and other biddable media (eg, Paid Search, GDN) highly preferred Skills: . Experience in Facebook Ads/Business Manager, Twitter Ads, and LinkedIn advertising a MUST. . Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like Shareblee, Netbase, Audience Insights, etc.) . Demonstratable experience working on paid social media accounts across several levels of budget (small to large) . Demonstratable experience working with a variety of different clients across several different verticals. (Corporate, B2B, Law, Charity, Finance a plus) . Proven ability to understand high-level client goals and how they translate into paid media strategy . Understanding of broader media planning and buying - to ensure integration/coordination with wider media objectives . Process oriented, with the ability to juggle many tasks/thought processes at one time in a fast-paced environment. Time management skills are critical . Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team . Excellent writing and communication skills . Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills (Pivot tables, v-lookups, building reports - A MUST) . Knowledge regarding Influencer marketing a plus . Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.) The Perks . Unlimited PTO . Summer Fridays and Friday Freeze . Mental Health Days . Telephone and Gym/Fitness Stipend . Offices are closed between Christmas Eve and New Years Day We celebrate diversity in our employees and partners, and we're committed to building a safe and inclusive workplace environment where we all can, feel comfortable and thrive while we bring our best ideas to life. We're proud to be an equal opportunity employer and we encourage future MWW family from traditionally underrepresented and underserved communities to ap

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