Digital Marketing Manager

Employer
Allegis Global Solutions
Location
Hanover, MD
Posted
Nov 26, 2021
Closes
Nov 30, 2021
Ref
229163228
Hours
Full Time
Company DescriptionQuantumWork was founded on a culture that is passionate about transforming the way the world acquires talent by delivering innovative solutions that make a difference for businesses worldwide. Our mission is to provide innovative talent acquisition technology solutions that further the way people and work evolve. We build and deliver an Intelligent Sourcing Platform that is powered by Services. Our integrated solutions drive business results for our clients.As an industry leader, we draw upon decades of experience to design innovative technology, products, and services. We develop competitive practices that position organizations for growth, and we deliver the insight needed to succeed in today's global marketplace.Job DescriptionAn experienced Digital Marketing Manager will be responsible for supporting all aspects of marketing for the QuantumWork business including helping reposition the current QuantumWork website to reflect the value proposition as a technology company to be a new and innovative company strong technology and services delivery.The Digital Marketing Manager will be responsible for building the core messaging of the QuantumWork platform ensuring it is seamlessly positioned in the market with QuantumWork messaging and branding hierarchy. Additionally, the role is responsible for supporting the ongoing business including Website messaging and design, the launch of campaigns, a realistic content strategy, and relevant sales tools and collateral.RESPONSIBILITIESDefine and confirm requirementsInitially confirm deliverables and build an innovative but realistic execution plan.Website Work various stakeholders and conduct competitor research to build an overarching value proposition and messaging to create a unique market positioning and a clear strategy for the refreshed website.Evolve and update pages for the QuantumWork brand including content, design and graphicsMake insight led recommendations to improve the usability, design, content and conversion of the websiteDevelop strong and innovative digital marketing strategies using PPC, SEO, SEM, and other techniques to attract traffic to our website and increase awareness of our brand and its products and/or services.Brand AwarenessDevelop, implement and manage digital marketing campaigns that promote the new brand and services.Monitor the effectiveness of all digital marketing campaigns against agreed key performance indicators and provide regular reports on results, progress and recommendations for future.Evaluate digital footprints, social listening, market conditions and competitor data.Develop press kits, media campaign plan and set up briefing conference calls with relevant media outlets. Create a social media strategy that focuses on the right channels and activities.Find bloggers, forums, and influencers to work with to build awareness for the new brand.Sales ToolsBuild out high quality standard decks, e-brochures and whitepapers for each product.For each service develop two pager documents explain the value proposition as tools to generate leadsDevelop collateral and messaging for internal channels including AGS and Opcos to develop sales leads. ContentDevelop realistic content strategy and media channels to distribute - this could be driven around the podcast series if competed wellEstablish a podcast series with clients, partners and targets on key topics and identify a media partner to distribute content after each podcastQualifications3+ years of experience working specifically in digital marketingIdeally experience Marketing B2B ServicesBachelor's degree or equivalent in marketing or related fieldStrong understanding of current online marketing concepts, strategy and best practice.Advanced knowledge across all key aspects of digital marketing including tracking and analytics platforms such as Google Analytics or Adobe Analytics.Super User in Hubspot with HubSpot Certification desirable. Natural communicator and negotiator with strong influencing skills.Ability to interact with people at all levels of an organization and to develop strong relationships.Ability to work in a fast-paced environment with a focus on generating results and increasing engagement.Proven ability to multi-task, perform under pressure and manage tight deadlines.Ability to perform independently in addition to collaborating within a team environment.Commitment to providing excellent customer service.Working knowledge of Microsoft Office suite (Outlook, Excel, PowerPoint and Word).Additional InformationQuantumWork is an Equal Opportunity/Affirmative Action Employer (M/F/Disability/Veterans). We will consider all applications without regard to race, gender, sexual orientation, gender identity, age, color, religion, national origin, veteran status, disability, genetic information or any other status protected by applicable law.If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to disability, please call 844-604-7059 or email [email protected]

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