OEM Partner Marketing Specialist - Referral Bonus $

Akima, LLC Shared Services
Herndon, VA
Nov 26, 2021
Nov 29, 2021
Full Time
Akima is a global enterprise with more than 8,000 employees, delivering agile solutions to the federal government in the core areas of facilities, maintenance, and repair; information technology; logistics; protective services; systems engineering; mission support; furniture, fixtures & equipment (FF&E); and construction. As a subsidiary of NANA, an Alaska Native Corporation owned by more than 14,000 Inupiat shareholders, Akima's core mission is to enable superior outcomes for our customers' missions while simultaneously creating a long-lived asset for NANA consistent with our Inupiat values. In 2021, Akima ranked #28 on Washington Technology's Top 100 List and #63 on Bloomberg Government's BGOV200 List of top federal contractors. To learn more about building your career with the Akima portfolio of companies, visit www.akima.com. Akima is seeking a highly capable, self-directed marketing specialist to join the marketing team. The marketing specialist's role is to work closely with assigned technology partners to develop strategic marketing programs that build awareness, generate demand, and drive pipeline and revenue. A successful candidate will be proficient in building and executing effective marketing programs, knowledgeable about the sales funnel and lead nurturing, and have experience managing partner marketing funds, compliance, and claiming in accordance with the terms and conditions in cooperative marketing agreements. Job Responsibilities: Understand business objectives and drive the planning, execution, and measurement of the marketing strategy Execute marketing initiatives to include events, digital programs, and content to drive awareness, acquire leads, and position the company as a thought leader Manage marketing activities within budgetary guidelines and deadlines Work with partners to develop joint marketing plans and KPIs, including lead-generation programs, to grow and accelerate sales pipeline and revenue Consistently communicate and collaborate with internal shareholders to ensure program tactics are supporting or exceeding goals Continually track and report on program metrics, conduct return on investment analysis to determine effectiveness of all marketing programs, and optimize efforts accordingly Manage requests and submissions for all partner MDF campaigns including inputting MDF activities, claims, and processing invoices Develop key messaging, core assets, and thought leadership content for partner solutions, including email campaigns, white papers, case studies, webinars, social media, etc. Drive lead generation and customer adoption of partner solutions through comprehensive inbound/outbound marketing campaigns leveraging a mix of online, email, and social media Maintain key relationships with stakeholders across marketing, sales/business development, and service teams through calls and face-to-face meetings Work closely with sales/business development to ensure timely marketing qualified lead follow-up Coordinate with outside service firms (design and external vendors eg 1105, GovLoop, GovExec, etc.) to ensure all deadlines and deliverables are met Qualifications Minimum Qualifications: 3-5 years of experience with marketing programs and/or knowledge of partner marketing BS in business, marketing, communications, or equivalent Experience scoping and executing co-marketing campaigns with partner organizations (plus if it was within the public sector) Thorough understanding of inbound/outbound marketing campaign elements (advertising, content creation/distribution, events, email, etc.) A willingness to stay up to date with the latest trends and changes in inbound/outbound marketing Advanced computer skills, including MS Office and marketing automation software (Adobe Creative Suite, HubSpot, and Microsoft 365 CRM) Excellent verbal and written communication skills Experience providing a high attention to detail and ability to manage multiple, competing priorities simultaneously and deliver results Ability to travel up to 25% Desired Qualifications: 3+ years of partner marketing or related experience 1+ year of experience using a CRM Experience tying marketing programs to ROI metrics Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment Self-motivated yet customer-focused The duties and responsibilities listed in this job description generally cover the nature and level of work being performed by individuals assigned to this position. This is not intended to be a complete list of all duties, responsibilities, and skills required. Subject to the terms of an applicable collective bargaining agreement, the company management reserves the right to modify, add, or remove duties and to assign other duties as may be necessary. We wish to thank all applicants for their interest and effort in applying for the position; however, only candidates selected for interviews will be contacted. We are an equal opportunity employer. All applicants will receive consideration for employment, without regard to race, color, religion, creed, national origin, gender or gender-identity, age, marital status, sexual orientation, veteran status, disability, pregnancy or parental status, or any other basis prohibited by law. We are committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. If you have a physical and/or mental disability and are interested in applying for employment and need special accommodations to use our website to apply for a position please contact, Recruiting Services at job-assist@akima.com or 571-353-7053. Reasonable accommodation requests are considered on a case-by-case basis. The dedicated email and telephonic options above are reserved only for individuals with disabilities needing accessibility assistance to apply to an open position using our website. Please do not use the dedicated email or phone number above to inquire on the status of your job application. In order for our company to stay compliant with government regulations, please apply on line. Please DO NOT email resumes or call in lieu of applying online unless you have a physical and/or mental disability and need assistance with the online application. Shift : Day Job Primary Location : US-VA-Herndon Organization : Akima, LLC Shared Services Job : Marketing & Communication Closing Date (Period for Applying) - External : Ongoing Travel : Yes, 25 % of the Time Clearance Level : Not Applicable

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