Sr. Digital Marketing Specialist

Wolters Kluwer
Washington, DC
Nov 26, 2021
Nov 28, 2021
Full Time
The Sr. Digital Marketing Specialist (DMS) will be part of a growing global Digital Marketing team charged with development, management and execution of key digital marketing programs designed to support each of our business segments in generating new business and supporting renewal efforts for our Clinical Effectiveness solutions.You'll manage the build and execution of end-to-end programs involving capturing and nurturing leads through the funnel through a variety of channels including digital advertising, email, webinars, events, and web. We'll rely on you to keep our look fresh, while following brand guidelines, and upgrade our look using multimedia, personalization, and advanced platform features.You'll be part of the launch of our account-based marketing strategy, leveraging leading edge tools to understand intent, build segments and execute campaigns to support the buying journey. You'll have marketing automation experience from a creative and analytical angle and will be expected to build and manage campaigns in a variety of platforms (ABM, Marketo, PathFactory).**This position is Remote and can be based anywhere in the US**Primary Responsibilities:Campaign Building, Execution, and InsightsWork with cross-functional teams to support digital marketing initiatives on a global scale for our enterprise segments.Build and manage end-to-end campaigns with multiple tactics and touchpoints (using automated triggers to connect ads and web content to email nurture campaigns).Leverage Account Based Marketing (ABM) platform to develop segments, plan and execute campaigns by intent and funnel stage.Set up and execute campaigns in Marketo: email, landing pages, create audience lists, develop workflows, schedule deployments, analyze campaign performance and suggest improvements. Develop trigger campaigns based on benchmark metrics and user behavior to increase key metrics.Provide campaign support for webinars to ensure workflows are tightly aligned with registration and follow-up goals. Provide back-up technical assistance for in-platform set up.Monitor campaign activity and provide program analytics to measure effectiveness of targeted outreach programs - report on a regular basis to identify trends and recommend program improvements.Program ManagementSet strategy for audience building, avoiding overlap, and optimizing messagingEvaluate campaigns regularly for performance and optimizationEstablish A/B testing plans; execute, evaluate, optimizeLeverage web analytics to evaluate audience behavior, paid channel attribution, engagement, and acquisition.Manage digital marketing spend. Optimize spend, track individual ad spend to appropriate cost centers. Where applicable, responsible for facilitating insertion orders and contracts, monitoring fulfillment, and invoicing.Desired Skills and Experience:Excellent communicator. You have excellent verbal and written communications.Collaborative workstyle. You will be working with a wide range of stakeholders, requiring a flexible style that both complements the efforts and supports the needs of others.Hands on analytical approach: You are adept at using your analytical skills to compile data and analyze for trends and patterns. You have experience understanding logic and following processes in build campaign content, flows and quisitive and willing to take initiative. You like learning new things and like to collect and share information. You also don't wait for things to happen - you initiate action and make things happen. Strong time management skills. You have proven project management and organizational skills and can effectively manage multiple projects and tasks at a time. You know that important campaigns have deadlines that need to be met, and you can prioritize your work to make it happen.Efficient juggler of tasks: You have excellent multi-tasking skills to manage and prioritize multiple projects and tasksQualifications:Bachelor's degree from four-year college or university in Marketing, Communications or comparable degree or experience.2-5 years' experience working in a digital and enterprise marketing environment or team (Healthcare experience highly desirable)Demonstrated ability to work on marketing driven campaigns and programsExperience with a variety of Martech tools (ABM, Marketo, Google Ads, Google Analytics, PathFactory, BrightTalk, heatmapping, Conductor, Sitecore)Experience with HTML/CSS a plusPDN-94cee91b-898d-4a08-aa47-4f9890711783

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