Drive Auto LLC, Sinclair Broadcast Group's automotive digital marketing agency, is looking for a skilled and highly motivated Search Marketing Specialist. As a Search Marketing Specialist for Drive Auto LLC, you will be the link between the automotive dealer(s) and how we optimize our digital media campaigns. It is important that you serve as the liaison between vendors, clients, and the team in order to coordinate intelligence from the field and disseminate it to the customers. If this sounds like you, keep reading! The ideal candidate will have a good working knowledge of digital advertising solutions. You will be expected to continually develop, adhere to, improve and update SEM standards and apply those techniques. This person must be able to hit the ground running and be a quick learner in a fast-paced environment. Job duties and responsibilities include, but are not limited to: Provide strategic recommendations and search strategies for SEM campaigns Oversee and manage Google and Bing SEM campaigns for Automotive clients Handle internal production of paid search and monitoring of digital media campaigns Work with third party partners to manage and optimize paid search campaigns Track, report, and analyze website analytics and SEM initiatives and campaigns Interpret analytics, assess reports, and work with the sales team in the field building proposals or competition analysis Be able to prepare SEM reporting documents Keyword research and optimization Maintain up-to-date knowledge of best practices and latest developments in paid search Participate and lead calls with clients reviewing SEM campaigns and initiatives Other digital marketing tasks as assigned Required Experience and Skills: 2-4 years of digital media ad agency experience 2-3 years of hands-on Google Ads experience, including creation and management of campaigns 1-2 years of proven ability leading and implementing SEM strategy and campaigns Must have Google Ads Certification Hands-on experience with Google Analytics, Google Search Console, and Google Tag Manager Excellent organizational, project management, and time management skills Must be proficient in MS Office Additional Qualifications: Digital marketing experience in the automotive industry is a huge plus SEM portfolio management experience Website optimization experience Ad writing skills A bachelor's degree in business, digital media, or a related field Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace! About Us Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team! About the Team The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.