Manager, Product Marketing

Aquent / Vitamin T
Herndon, VA
Nov 23, 2021
Nov 26, 2021
Full Time
The Product Marketing Manager: Supports the Product marketing department by developing product positioning strategies and campaigns to generate awareness, leads and sales of our products and services. Key Responsibilities: * Work closely with Product Management, Market Development and Director, Product Marketing to develop and implement annual global marketing plan including campaign objectives, and manage day-to-day campaign development, planning, creative design and goal development. * Act as a central entry point for Product Management and Market Development regarding specific product lines. * Partner with Product Management teams on specific product lines to develop and execute marketing and communications plans for both B2B and B2C audiences. * Collaborate with internal and external creative agencies to develop creative and messaging for use in various marketing channels. * Lead marketing meetings and planning sessions with guidance of Director, Product Marketing. * Ensure consistent messaging across all candidate and school touch points related to specific product. * Partner with Director, Corporate Brand Communications and Creative Services to ensure that global brand guidelines are implemented across all marketing initiatives. * Gather ongoing market intelligence through research and other efforts on a global scale in collaboration with Market Development * Analyze campaign metrics and results to develop actionable plans and to refine and/or develop new marketing strategies. * Partner with Product Marketing and/or Market Development teams in the selection of market research agencies * Work with Market Development, marketing operations, and marketing agencies to conduct research and proactively track, monitor, analyze and optimize campaign performance, making actionable recommendations for improvement. * Continually interact with marketplace through customer interviews, conference attendance, and other one-on-one interactions. * Provide direction and support for Regional offices and their digital marketing agencies, in developing and implementing annual marketing plans in support of Product Management goals and objectives. * Other responsibilities and duties, as assigned. TOP 3 THINGS YOU WANT TO SEE ON A RESUME: * Four years of experience managing Product Marketing for a specific product line in a global marketplace. * Strong messaging and creative to B2C audience specifically * Excellent written & oral Communication within collaborative environment * Adobe CS design and/or editing experience highly desirable (Adobe Photoshop and Illustrator)--will help immensely (Familiarity with setting up emails inHubSpot a big plus) EXAMPLE OF A DELIVERABLE THEY'D BE WORKING ON: TOOLS/MUST HAVES: Minimum Requirements: * 4 years' experience in marketing or communications field; Or equivalent combination of education, skills, and experience. * Bachelor's degree in related field and/or certification. * Strong digital marketing experience, including working with marketing automation tools, website management, social media, and google analytics. * Experience managing Product Marketing for a specific product line in a global marketplace. * Experience with market research projects. * Experience working on integrated marketing campaigns. * Strong project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment. * Exceptional organizational, project planning, and time management skills. * Ability to work independently with minimal supervision and in a team setting, and across external and internal stakeholder groups. * Experience on a metrics-driven marketing team focused on lead generation and conversions. * Ability to travel globally 10% of the time. PDN-94e4df31-bad1-4fa8-bdce-9e93ccae2547

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