Manager of Marketing Analytics

Employer
Creative Circle
Location
Baltimore, MD
Posted
Nov 23, 2021
Closes
Nov 26, 2021
Ref
222272449
Hours
Full Time
Position: Manager of Marketing AnalyticsLocation: Fully Remote/Off-siteStarts: Next MonthDuration: Full-TimeStatus: Full-TimeRate: Up to $125,000/year Our financial services client is looking for a Manager of Marketing Analytics to join their team. This is an exciting opportunity to join a rapidly growing organization.This position is fully remote.The ideal candidate will have experience running an analytics team along with developing the strategy and driving the execution for all facets of marketing outreach. Duties of the Manager of Marketing Analytics: - Lead and manage a team of analysts - Conduct performance analysis on the client's marketing initiatives including aid search, affiliate marketing, display, paid social, email, direct mail, etc- Own the marketing forecasts, lead scoring and optimization models - Partner with marketing stakeholders to measure campaign performance and provide recommendations to improve results - Provide insights and recommendations to improve planning, execution and measurements of A/B tests - Build, maintain and iterate on a lead forecasting model to accurately estimate lead volume by channel, inbound/outbound, and quality- Validate inputs from marketing for forecasting- Oversee the development and upgrades of the marketing database from a data perspective Requirements of the Manager of Marketing Analytics: - 5+ years of digital marketing analysis experience- Extensive SQL knowledge - Hands on experience with Tableau- Hands on experience with Google Analytics - Knowledge of R, Python, etc plus - Experience with lead generation a plus - Experience managing analysts a plusSubmit resume (and samples if applicable) to: Zach.Ryan@","jobLocationType":"TELECOMMUTE","remotetype":"Fully remotePDN-94dcc8d2-42e6-4f8d-a040-d697c5eb8cb9

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