OEM Partner Marketing Specialist

Akima, LLC Shared Services
Herndon, VA
Nov 23, 2021
Nov 26, 2021
Full Time
Akima is a global enterprise with more than 8,000 employees, delivering agile solutions to the federal government in the core areas of facilities, maintenance, and repair; information technology; logistics; protective services; systems engineering; mission support; furniture, fixtures & equipment (FF&E); and construction. As a subsidiary of NANA, an Alaska Native Corporation owned by more than 14,000 IA$ +/- upiat shareholders, Akima's core mission is to enable superior outcomes for our customers' missions while simultaneously creating a long-lived asset for NANA consistent with our IA$ +/- upiat values. In 2021, Akima ranked #28 on Washington Technology's Top 100 List and #63 on Bloomberg Government's BGOV200 List of top federal contractors. To learn more about building your career with the Akima portfolio of companies, visit .Akima is seeking a highly capable, self-directed marketing specialist to join the marketing team. The marketing specialist's role is to work closely with assigned technology partners to develop strategic marketing programs that build awareness, generate demand, and drive pipeline and revenue.A successful candidate will be proficient in building and executing effective marketing programs, knowledgeable about the sales funnel and lead nurturing, and have experience managing partner marketing funds, compliance, and claiming in accordance with the terms and conditions in cooperative marketing agreements.Job Responsibilities:Understand business objectives and drive the planning, execution, and measurement of the marketing strategyExecute marketing initiatives to include events, digital programs, and content to drive awareness, acquire leads, and position the company as a thought leaderManage marketing activities within budgetary guidelines and deadlinesWork with partners to develop joint marketing plans and KPIs, including lead-generation programs, to grow and accelerate sales pipeline and revenueConsistently communicate and collaborate with internal shareholders to ensure program tactics are supporting or exceeding goalsContinually track and report on program metrics, conduct return on investment analysis to determine effectiveness of all marketing programs, and optimize efforts accordinglyManage requests and submissions for all partner MDF campaigns including inputting MDF activities, claims, and processing invoicesDevelop key messaging, core assets, and thought leadership content for partner solutions, including email campaigns, white papers, case studies, webinars, social media, etc.Drive lead generation and customer adoption of partner solutions through comprehensive inbound/outbound marketing campaigns leveraging a mix of online, email, and social mediaMaintain key relationships with stakeholders across marketing, sales/business development, and service teams through calls and face-to-face meetingsWork closely with sales/business development to ensure timely marketing qualified lead follow-upCoordinate with outside service firms (design and external vendors eg 1105, GovLoop, GovExec, etc.) to ensure all deadlines and deliverables are metQualificationsMinimum Qualifications:3-5 years of experience with marketing programs and/or knowledge of partner marketingB.S. in business, marketing, communications, or equivalentExperience scoping and executing co-marketing campaigns with partner organizations (plus if it was within the public sector)Thorough understanding of inbound/outbound marketing campaign elements (advertising, content creation/distribution, events, email, etc.)A willingness to stay up to date with the latest trends and changes in inbound/outbound marketingAdvanced computer skills, including MS Office and marketing automation software (Adobe Creative Suite, HubSpot, and Microsoft 365 CRM)Excellent verbal and written communication skillsExperience providing a high attention to detail and ability to manage multiple, competing priorities simultaneously and deliver resultsAbility to travel up to 25%Desired Qualifications:3+ years of partner marketing or related experience1+ year of experience using a CRMExperience tying marketing programs to ROI metricsDemonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environmentSelf-motivated yet customer-focusedThe duties and responsibilities listed in this job description generally cover the nature and level of work being performed by individuals assigned to this position. This is not intended to be a complete list of all duties, responsibilities, and skills required. Subject to the terms of an applicable collective bargaining agreement, the company management reserves the right to modify, add, or remove duties and to assign other duties as may be necessary. We wish to thank all applicants for their interest and effort in applying for the position; however, only candidates selected for interviews will be contacted.We are an equal opportunity employer. All applicants will receive consideration for employment, without regard to race, color, religion, creed, national origin, gender or gender-identity, age, marital status, sexual orientation, veteran status, disability, pregnancy or parental status, or any other basis prohibited by law.We are committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. If you have a physical and/or mental disability and are interested in applying for employment and need special accommodations to use our website to apply for a position please contact, Recruiting Services at job-assist@ or 571-353-7053. Reasonable accommodation requests are considered on a case-by-case basis.The dedicated email and telephonic options above are reserved only for individuals with disabilities needing accessibility assistance to apply to an open position using our website.Please do not use the dedicated email or phone number above to inquire on the status of your job application.In order for our company to stay compliant with government regulations, please apply on line. Please DO NOT email resumes or call in lieu of applying online unless you have a physical and/or mental disability and need assistance with the online application.Shift: Day JobPrimary Location: US-VA-HerndonOrganization: Akima, LLC Shared ServicesJob: Marketing & CommunicationClosing Date (Period for Applying) - External: OngoingTravel: Yes, 25 % of the TimeClearance Level: Not Applicable

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