Senior Director, Digital Merchandising Optimization

Marriott International, Inc
Bethesda, MD
Nov 23, 2021
Nov 26, 2021
Full Time
Posting Date Nov 03, 2021Job Number 21126167Job Category Information TechnologyLocation Marriott International HQ, 10400 Fernwood Road, Bethesda, Maryland, United StatesBrand CorporateSchedule Full-TimeRelocation? NPosition Type ManagementLocated Remotely? NMarriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?A$ A' "A' ? JOB SUMMARYThe Sr Director, Digital Merchandising Optimizatoin leads the Global Digital Merchandising team, reporting to the VP Personalization & Product Performance. The Global Digital Merchandising team is responsible for the dynamic content orchestration and optimization of merchandising placements across Marriott's website, native apps, and on property touchpoints. The Merchandising program supports all Marriott products: Marriott Bonvoy, 7000+ hotels across 31 global brands, Homes & Villas by Marriott International, Marriott Bonvoy cobranded credit cards, Marriott Bonvoy Boutiques, and our strategic partnerships.The Sr Director, Digital Merchandising Optimization will will provide leadership in the optimization and orchestration of digital merchandising, creative testing and rigorous reporting and analysis. The role is responsible for driving the strategic vision of dynamic content optimization within Marriott's marketing technology stack and will work closely with the MarTech platform teams, who are responsible for building and supporting the capabilities used by the Digital Merchandising program. The MarTech toolset includes Adobe Experience Cloud (Target, Audience Manager, Experience Manager, Analytics, Campaign), Salesforce (Lightning, Interaction Studio), and Marriott proprietary data sources.The Sr Director will need to have a collaborative mindset and serve as an advocate for the team and strong team player. Demonstrate forward thinking and plan for growth in engagement and revenue for digital products and loyalty membership through effective merchandising. In strong partnership with the Cobrand, Global Brands and Marketing, Experiments, and other Digital Product teams, this individual will work to further the development of strategies, guide and inform team members and managers in order to drive increases in revenue and engagements through customer-centric digital experiences that are balanced with business needs. One area of focus will be on growing ancillary product revenue (eg, Cobrand credit cards, Insurance, F&B) through optimized customer-centric digital experiences.You're exactly who we're looking for if you:Can balance user, business and technical needsReadily define a product's problem areas from the guest/user perspectiveHave a background in digital merchandising and digital products (native apps and web)Understand the customer journey encompasses multiple touchpointsSolve problems holistically across channels for a seamless experienceThrive on creating innovative solutions to challenging user and business problemsValue deadlines, set realistic expectations around them and then meet themCANDIDATE PROFILEEducation and ExperienceRequired:4-year degree from an accredited college or university or equivalent experience8+ years of experience in marketing campaign management, with demonstrated ability to manage others4+ years of experience with/at a Top 100 Internet property, measured by traffic, revenue, or growthKnowledge of Adobe Experience Cloud, Salesforce, and market segmentationAble to run analytics reporting using Adobe Analytics and provide insights to the leadership for decisioningThrives in a fast-paced environment, with the ability to simultaneously manage multiple projects and resources internallySuccessfully operating and navigating in an agile environmentDemonstrates self-confidence, energy, and enthusiasm in influencing others with a positive, roll-up-your-sleeves attitudeExcellent people management skills to collaborate with colleagues, cross-functional teams and direct reportsHave superior communication and interpersonal skills, including strong facilitation and presentation skillsCORE WORK ACTIVITIESMerchandising Optimization and OrchestrationYou will be responsible for managing, enhancing and executing against integrated roadmaps, leveraging experiences with A/B testing, campaign analysis, and other performance-measurement approaches, and tracking performance data over time to summarize trends and recommendations to the VP Personalization & Product Performance and other stakeholders. The Sr Director will direct and guide Campaign Managers on the Digital Merchandising Team, collaborate across Digital teams (Merchandising, Product, UX, AB Testing, Content, SEO, etc.), and partner organizations, and develop integrated approaches to visitor conversion.The Sr Director will be responsible for contributing to clear guidelines and processes in the orchestration of content in a federated model, support and guiding regions in the optimization and cohesive pathing of merchandising content.Comfortable with leading an internal team, and/or partnering with an agency; and you are comfortable excelling at both the strategic and executional levelProvide best practices and testing outlines to optimize digital merchandising contentHave passionate focus on the needs of the guests and associates around the worldCollaborate with product, program management, and technology teams in creating improved content optimization systemsCreate compelling presentations to socialize your workContribute to and use a variety of digital standards inclusive of style guides, component libraries, web standards, and accessibility guidelinesCollaborate on content creation to meet design and brand needs on primary productsProvide thought leadership and recommendations on merchandising capabilities across all digital touchpointsDesign how systems respond to the actions of users, with the goal of optimizing the satisfaction of those users' specific goalsClearly walk through an interaction and communicate it to potential users, your team, and stakeholdersMeasurement & AnalyticsYou value data or insight over opinion, by basing decisions on metrics, segment data, and user research findings and insights.Deliver data-based solutions that exceed the needs of the channel, both through the work of your team and hands-on contributionsComfortable with multiple qualitative and quantitative research methods, like surveys, usability testing, multivariate testing, A/B testing, etc.Ability to take qual/quant dashboards/results and translate into an actionable design strategyAlign your decisions with high-level organizational strategies, KPI/MBO/OKRs, and business objectives, working with other team leaders to translate these into team and personal goalsWith an evidence-based mindset, stay focused on continuously improving and re-evaluating the best business and user experience solutions across all channels and productsStay on top of the latest techniques being used by our direct competitors and other brand-based eCommerce properties, and identify strategic opportunities for competitive advantages through those findingsManaging Work, Projects, and PoliciesComfortable with a culture of feedback and regular opportunities to critique and be critiquedCoordinates and implements work and projects as assignedComplies with Federal and State laws applying to proceduresAnalyzes information and evaluates results to choose the best solution and solve problemsHave superior communication and interpersonal skills, including strong facilitation, presentation, storytelling, sketching and critiquing skillsAdditional ResponsibilitiesProvides information to supervisors and co-workers by telephone, e-mail, or in person in a timely mannerAttends and participates in all relevant meetingsPresents ideas, expectations and information in a concise, organized mannerUses problem solving methodology for decision making and follow upManages time effectively and conducts activities in an organized mannerPerforms other reasonable duties as assigned by managerMANAGEMENT COMPETENCIESLeadershipAdaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.Managing ExecutionBuilding and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.Driving for Results - Sets high standards of performance for self; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self toward the accomplishment of goals; proactively takes action and goes beyond what is required.Building RelationshipsCoworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.Generating Talent and Organizational CapabilityTalent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.Learning and Applying Professional ExpertiseContinuous Learning - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.Basic Competencies - Fundamental competencies required for accomplishing basic work activities.Basic Computer Skills - Uses basic computer hardware and software (eg, personal computers, word processing software, Internet browsers, etc.).Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.Reading Comprehension - Understands written sentences and paragraphs in work related documents.Writing - Communicates effectively in writing as appropriate for the needs of the audience.At Marriott, we are committed to putting our associates first and their health and safety are our highest priorities. This position requires associates to be fully vaccinated for COVID-19 per current CDC standards or approved for a medical or religious accommodation.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.