Copywriter

Employer
Cvent
Location
Tysons Corner, VA
Posted
Nov 23, 2021
Closes
Nov 26, 2021
Ref
222311462
Function
Accountant, IT
Hours
Full Time
As a copywriter at Cvent, you will improve the effectiveness and impact of our demand generation programs that target hospitality professionals. You will write engaging copy for a variety of projects across multiple media, working closely with other members of the demand generation team to brainstorm ideas, create concepts, and develop messaging. You'll use other team members' research as well as your own to understand the industry and how Cvent's products help to address customers' pain points. The right candidate will have a clear understanding of B2B marketing, with a strong background in understanding brand voice, target personas, and stages of the marketing funnel. You will have experience interpreting creative direction and technical information and turning it into persuasive copy concepts.In this role, our ideal copywriter is passionate not only about helping to develop creative and effective marketing campaigns that enable us to penetrate accounts and develop deeper relationships, but also delivering programs that materially impact the bottom line. The most successful applicants will be the ones that can effectively collaborate with many different teams, enjoy complex problem solving, are results-driven, and have a strong verbal and written command of the English language.What You Will Be DoingThink strategically while developing ideas and concepts for creative projects and campaigns.Work closely with the other members of the demand generation team to participate in all stages of the creative process, from brainstorming to conceptual development.Continually raise the bar on creativity to produce fresh copy that connects with hospitality professionals and drives action in a variety of formats, including website landing pages, emails, ensuring that headlines, subject lines and preview text are particularly clever, engaging, and drive action.Weave campaign concepts and taglines seamlessly within promotional copy.Comfortably vary voice, style and other characteristics demanded by the content's funnel stage or target audience levelStay updated and apply Cvent and business unit brand voice for consistency in messaging.Interpret creative briefs to develop and produce desired copy.Ensure written materials are clear, concise and persuasive to help bring the program strategy to life.Edit and proofread content on digital ads, website pages, blog posts, and other media for consistency of brand voice and messaging.Present copy concepts to teams; revise copy based on feedback/direction.Stay on top of trends through business/industry monitoring and training.Manage time and establish priorities while maintaining flexibility to respond to changing demands.Skills & Requirements6 years of proven success producing copy for digital media marketing and/or advertising campaigns.Bachelor's degree in English, communications, advertising, marketing, or another related field.Strong verbal and written command of the English language.Excellent communication and problem-solving skills.Demonstrated experience writing copy for various media types and channels particularly email and digital.Creativity, adaptability, and the ability to work collaboratively with a team.Proficiency with common office software.At Cvent we celebrate, support and are committed to creating a diverse and inclusive environment. We're proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected characteristics.Cvent maintains a drug-free workplace.EEO[/AA]Minorities/Females/Disabled/Veterans

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