Digital Marketing & Webinar Coordinator

Employer
Capital Association Management
Location
Washington, DC
Posted
Nov 24, 2021
Closes
Nov 26, 2021
Ref
222378848
Hours
Full Time
A DC-based association management company is looking for a creative, versatile digital marketing & webinar coordinator with a client success mindset to join our growing team! This position would work closely with both our executive and sales teams and be responsible for multi-channel external facing marketing and engagement content for three client associations in a fast-paced environment. The right person will be experienced in or willing to learn various channels such as email marketing, retargeting, search engine optimization (SEO), website, print & digital advertising, direct mail, and social media and will blend creative and analytical thinking to create and deploy engaging content. Duties & Responsibilities: Develop and execute marketing campaigns and create the supporting deliverables and marketing collateral to grow and promote membership (corporate and associate), certifications, conferences, webinars, publications, etc. Copywrite for a variety of marketing vehicles, including emails, advertisements, brochures and websites, as well as proofreading and editing. Develop and deploy ongoing and effective association communication vehicles (newsletters, eblasts, press releases, social media, etc.). Create and manage marketing timelines and keep up-to-date marketing calendar for assigned organizations. Assess the success of the content within campaigns and use data to make recommendations for future campaigns. Ability to understand needs of clients, members, sponsors, etc. and how to craft content and strategies to catch their attention and meet their needs. Represent assigned associations to external organizations and other stakeholder audiences, such as at tradeshows. Understand and keep up-to-date with constant developments with assigned associations and target industries. Foster existing and establish new media partnerships and partnerships relevant industry organizations, ensure fulfillment of signed agreements. Assist Meeting Manager in all aspects of meetings and webinars coordination. Help with coordination of special projects. PandoLogic. Keywords: Online Marketing Specialist, Location: Washington, DC - 20037

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