Paid Media Specialist

Reingold Inc
Alexandria, VA
Nov 24, 2021
Nov 26, 2021
Full Time
Join a growing team that has shaped the digital marketing efforts of high-profile clients such as the NFL, US Census Bureau, American Cancer Society, and US Department of Veterans Affairs.Reingold is hiring an early-career paid media specialist to join our social impact communications firm in Alexandria, Virginia. The individual in this position will help execute integrated marketing campaigns alongside specialists in digital marketing, analytics, user experience, and web design and development.The paid media specialists responsibilities include the following:Understand client goals and translate them into paid media strategies.Conduct landscape and competitive analyses, audience research, and other market research.Develop comprehensive digital media plans and budgets to support campaign goals.Create and manage paid media campaigns across a variety of channels (eg, search, social, display).Work with vendors to place, manage, and report on media content.Analyze paid media campaign data and report on performance.Present paid media plans and performance data to internal and external audiences.Work with the analytics team to define and implement measurement and tracking tools.This position requires the following qualifications and skills:At least two years of experience setting up, running, and managing paid media campaigns.Proficiency with Google Ads and Analytics, Microsoft Excel, and social media advertising.Excellent verbal and written communication skills (and we mean excellent!).Versatility, intellect, and tact.Bachelors degree or equivalent experience.Ability to obtain a public trust security clearance a plus. Reingold is an equal opportunity, affirmative action employer. Women, minorities, veterans, and people with disabilities are encouraged to apply. No phone calls, please.Powered by JazzHR

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