Marketing Communications Manager

Employer
AARP
Location
Washington, DC
Posted
Nov 23, 2021
Closes
Dec 23, 2021
Ref
2141
Industry
Nonprofit
Hours
Full Time
Overview

AARP Foundation works to end senior poverty by helping vulnerable people over 50 build economic opportunity. Our approach emphasizes equitable outcomes for populations that have faced systemic discrimination. As AARP's charitable affiliate, we serve AARP members and nonmembers alike. Through vigorous legal advocacy and evidence-based solutions, and by building supportive community connections, we foster resilience, advance equity and restore hope.

Develops compelling, valuable content to attract and engage consumers over age 50 with low-income to engage with AARP Foundation programs and services. Creates communication and marketing strategies and plans for an assigned portfolio of AARP Foundation programs and services that serve vulnerable older adults. Manages integrated multi-platform communication and marketing campaigns/projects that build affinity and engagement among consumers and volunteers. Creates campaigns, promotional publications, advertisements, brochures, articles, social media posts, etc. that inform, educate, and engage a defined target audience; collects and analyzes data on the performance of specific communications or campaigns. Collaborates with management to identify opportunities to streamline marketing communications processes and develops new procedures that support the business unit/department.

Responsibilities

  • Marketing: Develops and executes an integrated communications and marketing plan for a defined portfolio of AARP Foundations programs and services, while providing day-to-day communications and marketing support and superior client service. Identifies and shares opportunities for public and media relations, thought leadership initiatives, social media, and digital tools that support programmatic objectives. Partners with designer and editorial team to identify and create program success stories, interview opportunities with consumers and volunteers, and brand compliant assets to support AARP Foundation brand story.
  • Client Service: Partners with programatic teams and influences internal business units, channel owners, and external vendors to develop and launch creative tactics that support campaign strategy. Develops briefs and creative components. Facilitates review and production for offline and online channels.
  • Measurement & Operations: Develops timelines to meet project commitments and to ensure deliverables from across the organization and external partners are on time. Works with management and partners in other departments to measure and report on program results, perform research and deliver findings, and understand and leverage segmentation data, etc.

Qualifications

  • Bachelors' degre with a concentration in Marketing preferred
  • 10 or more years' experience developing and leading integrated marketing campaigns
  • Experience with e mail marketing
  • Internal/External client development and relationship management experience required
  • Experience developing marketing strategies with new product development is preferred
  • Experience with Salesforce a plus
  • This is primarily an in-office position and the ability to work effectively surrounded by moderate noise is required
  • Demonstrated verbal communication skills required


Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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