Manager, Digital Content - Customer Service, Communications and Marketing (CSCM)

Location
Washington D.C
Posted
Nov 16, 2021
Closes
Nov 30, 2021
Ref
210760
Hours
Full Time
We're looking for an experienced communicator who can turn complex ideas into clear messages. A strategic thinker who can define goals, target audiences, create plans, and then seamlessly turn to execution with editorial calendar planning, content creation, and delivery across Metro's emerging external facing channels. A team leader who easily creates compelling external content sharing Metro's story with the world, alongside collaborating with other creators to maximize the reach of their message. Someone who loves to plan — including the unexpected — and will step up to propose solutions when things aren't working. And above all, an excellent writer who is focused on relating to an audience and creating the visual appeal to meet those needs.

If this sounds like you, you're encouraged to apply.

Minimum Qualifications

Education
  • Bachelor's Degree in Communications, Digital Media, Marketing, Journalism, Information Technology, or related fields of study
  • In lieu of the bachelor's degree, four (4) years' experience in a digital content management capacity, to offset the degree. This in lieu of education portion satisfies the education requirement only. The number of years' experience referenced below must also be met

Experience
  • Minimum of five (5) years' experience managing public, digital communications content in a customer-facing environment, i.e. industrial/manufacturing, hospitality, business, media or public transportation. The five years include a minimum of two (2) years managing subordinate staff

Certification/Licensure
  • N/A
  • Education
  • Bachelor's Degree in Communications, Digital Media, Marketing, Journalism, Information Technology, or related fields of study
  • In lieu of the bachelor's degree, four (4) years' experience in a digital content management capacity, to offset the degree. This in lieu of education portion satisfies the education requirement only. The number of years' experience referenced below must also be met
  • Experience
  • Minimum of five (5) years' experience managing public, digital communications content in a customer-facing environment, i.e. industrial/manufacturing, hospitality, business, media or public transportation. The five years include a minimum of two (2) years managing subordinate staff
  • Certification/Licensure
  • N/A
  • Preferred
  • Master's Degree in Communications, Marketing, Journalism, Digital Media or Information Technology
  • Experience working in large industrial/manufacturing, hospitality, business, media, or public transportation environments is a plus
  • Ability to manage public communications in a crisis environment strongly preferred


  • Medical Group
    Satisfactorily complete the medical examination for this position, if required. The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.

Mission Essential Designation
  • In accordance with the Washington Metropolitan Area Transit Authority's Continuity of Operations Plan (COOP) this job has been identified as critical to mission essential functions. Incumbents in this role may be required to report to or continue to work in the event of authorized office closings or service suspensions due to severe weather, natural disaster, fire, operational emergencies or related events.

Summary

The Manager, Digital Content, manages Metro's digital presence and crisis interphase across all external media and communication platforms. The incumbent leads a team to create innovative and compelling content for communication to Metro customers. In addition, this position interacts with various departments to track the effectiveness of the digital communications content and works collaboratively to generate new content and messaging programs, as necessary. Experience leading a team is paramount and skills in social media management software, developing rich digital content (written, photo, video, etc.), excellent editorial and oral communication skills, and solid attention to detail is required.

ESSENTIAL FUNCTIONS
  • Oversees the implementation of all external digital content across Metro for web, mobile, social, signage, in-station, and onboard vehicles.
  • Provides strategic prioritization of program messaging, review content for consistency and accuracy, and all digital platforms.
  • Leads a team of digital contributors who design and implement content for all Metro external communications.
  • Develops a workflow system to streamline all digital content materials (templates, content hooks, signage).
  • Storyboards content using graphic design & video software
  • Assists in the video production process including storyboarding, filming, editing, and post-production
  • Monitors trends and analyzes data to track performance, identifies opportunities, and increases Metro's digital presence for customers.

The essential duties listed are not intended to limit specific duties and responsibilities of any particular position. Nor is it intended to limit in any way the right of managers and supervisors to assign, direct and control the work of employees under their supervision.

Evaluation Criteria

Consideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.

Evaluation criteria may include one or more of the following:
  • Skills and/or behavioral assessment
  • Personal interview
  • Verification of education and experience (including certifications and licenses)
  • Criminal Background Check (a criminal conviction is not an automatic bar to employment)
  • Medical examination including a drug and alcohol screening (for safety sensitive positions)
  • Review of a current motor vehicle report

Closing

WMATA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable federal law.

This posting is an announcement of a vacant position under recruitment. It is not intended to replace the official job description. Job descriptions are available upon confirmation of an interview.

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