Digital Media Manager - Remote

Employer
Westat
Location
Rockville, VA
Posted
Nov 12, 2021
Closes
Dec 16, 2021
Hours
Full Time
Westat is an employee-owned corporation providing research services to agencies of the U.S. Government, as well as businesses, foundations, and state and local governments. Westat's research, technical, and administrative staff of more than 2,000 is located at our headquarters in Rockville, Maryland, near Washington, DC.

Job Summary: 
Westat has an immediate opening for a qualified individual to join a dynamic program in public health-related social marketing and health communication. The successful candidate will have experience in project management, digital and social media strategy, social media content development, public health and social marketing campaigns, research dissemination, and business development. Experience with a range of public health topics, including health disparities, is highly preferred.

Job Responsibilities:
•    Effectively use digital and social media platforms to reach target audiences and advance communication objectives.
•    Use a strategic approach to social media, developing content that is engaging, uses platform best practices, and meets project goals. 
•    Develop accurate, compelling, audience-appropriate content for digital and social platforms.
•    Package social media content for various audiences and customize content based on the user (e.g., partner organization, federal agency, community health worker).  
•    Work with a graphic designer or use graphic design skills to create engaging social media graphics to accompany social media messages. 
•    Develop social media messages in response to current events, sometimes on a quick turnaround. 
•    Develop and implement a strategic digital/social communication plan. 
•    Direct and conduct social media listening and media monitoring activities, including analysis and reporting. 
•    Provide leadership in maintaining client relationships, delivering strategic council, and troubleshooting project-related issues. 
•    Other duties as assigned.

Basic Qualifications:
•    A Bachelor's degree in communications, public health, or related field. 
•    At least 8 years of experience, including experience as a digital/social media strategist and content developer overseeing planning and assistance to clients in public health communications and campaigns.  
•    Must be familiar with best practices in integrated marketing communications, digital marketing, and have demonstrated ability to lead the execution of these tasks.

Preferred Qualifications: 
•    A Master's degree in communications, public health, or related field. 
•    Experience with a range of public health topics, including health disparities. 
•    Experience leading and contributing to business development efforts.

Minimum Qualifications:
•    Proven ability to consistently make sound judgments and effectively collaborate with project team members. 
•    Innovative communications strategist with excellent organization and management skills. 
•    Outstanding oral and written communication skills.

Westat offers a well-rounded and comprehensive benefits program focused on wellness and work/life balance. Eligible employees may participate in:
  • Employee Stock Ownership Plan
  • 401(k) Retirement Plan
  • Paid Parental Leave
  • Vacation Leave
  • Sick Leave
  • Holiday Leave
  • Professional Development
  • Health Advocate
  • Employee Assistance Program
  • Travel Accident Insurance
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Short Term Disability Insurance
  • Long Term Disability Insurance
  • Life and AD&D Insurance
  • Critical Illness Insurance
  • Supplemental Life Insurance
  • Flexible Spending Account
  • Health Savings Account

Protecting the health and safety of our employees and survey participants is a top priority for Westat. As a federal government contractor, Westat will require Westat staff, regardless of work location, to provide proof that they are fully vaccinated against COVID-19 upon hire or prior to December 8, 2021, whichever is later, and to follow all safety protocols, subject to approved accommodations under applicable law.

Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity or expression, or any other protected status under applicable law.