Director, Enterprise Brand Insights

Employer
Capital One
Location
Richmond, Virginia
Posted
Nov 10, 2021
Closes
Dec 09, 2021
Ref
R127326
Function
Finance
Hours
Full Time
West Creek 6 (12076), United States of America, Richmond, Virginia

Director, Enterprise Brand Insights

Capital One's Brand Department is seeking a Market Research Director with significant strength in building and leading teams that are able to identify and clearly communicate high leverage insights that inform business/marketing strategy decisions. In close partnership with key marketing partners (e.g., Brand/Marketing Strategy, Advertising, Media, etc.), this insights group is responsible for research inclusive of Brand Health Tracking, Mass Media Creative Testing, the Tech/Digital LOB Product Marketing Learning Agenda, and the Enterprise Brand Strategy Learning Agenda. As a result, the person in this role has the opportunity to influence brand building strategy at Capital One, as well as go-to-market strategies/tactics for various LOBs and campaigns.

The ideal candidate for this role is.....
  • Grounded in market research fundamentals - well versed in a wide range of research methodologies, including a deep understanding of what is required to get quality insights tied to key business questions/hypotheses
  • An influential, evidenced based marketer - impacts the thinking of senior leaders by developing learning agendas and presentations that are reflective of a deep understanding of the marketing planning process and the associated decisions partners are trying to make
  • A great people leader - is inclusive, brings a positive attitude, provides clear direction, helps associates achieve their goals, provides opportunities for people to improve their skills, and is able to navigate a matrixed organization
  • A curious and passionate advocate for the consumer - someone who loves understanding people, their attitudes, needs, and behaviors
  • Well managed - drives projects to completion, manages a large budget, prioritizes across multiple requests and occasionally shifting goals, and appropriately leverages, and provides transparency to, leadership
  • A creative problem solver with great judgement - develops solutions grounded in the needs and circumstances of the situation...is not a hammer looking for a nail


What you'll do
  • Lead the team in developing prioritized learning agendas designed to inform key business & marketing decisions
  • Develop, and clearly present, grounded points of view on new research opportunities
  • Guide the team in developing research methodologies to answer critical questions
  • Share insights with senior leaders to influence key decisions
  • Create an environment of transparency, personal growth, and collaboration across the team
  • Maintain a network of influence and support with key business/marketing partners
  • Manage the staffing and structure of the team to both achieve objectives and help associates develop in their career
  • Travel for in-person meetings as necessary (historically, approximately 10-20% of the time) generally between Richmond and McLean, VA and only when safe.


Who you are:

You are an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL :
  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a simplifier. You make complex ideas easy to understand and clearly connected to your audience's goals.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.


As a LEADER :
  • You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
  • You deeply invest in understanding the humans around you.
  • You say what needs to be said with kindness and respect.
  • You're an expert. You also know when you're not and need to find one.
  • You use your strengths to make things happen, create amazing work and inspire others.


Basic Qualifications
  • Bachelor's Degree or military experience
  • At least 10 years of experience in marketing research, consumer insights, marketing strategy, or a combination
  • At least 5 years of experience managing a team of researchers
  • At least 3 years experience on the client side in a marketing research or strategy role


Preferred Qualifications
  • Bachelor's Degree in Business, Market Research, Marketing, Physical or Social Science
  • Master's degree in Business, Market Research, Marketing, or a Physical or Social Science
  • 4+ years experience in a marketing strategy or brand management role
  • 11+ years of experience in a marketing research or consumer insights role
  • 7+ years experience managing a team of researchers or strategists
  • 5+ years experience on the client side in a marketing research or strategy role


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).