Principal Associate, Digital Content Platform and Marketing Strategist-Brand

Employer
Capital One
Location
McLean, Virginia
Posted
Nov 07, 2021
Closes
Dec 06, 2021
Ref
R127066
Function
Finance
Hours
Full Time
Locations: VA - McLean, United States of America, McLean, Virginia

Principal Associate, Digital Content Platform and Marketing Strategist-Brand

Capital One is looking for a Digital Content Platform and Marketing Strategist, Brand, B2B to help drive the strategy for our content marketing hub on capitalone.com and join our Brand Social & Content team. The ideal candidate is an innovative and data-driven strategist with extensive site, analytics and CMS experience - who's passionate about the role of content marketing in the B2B customer journey and driving brand and business value with great digital content and experiences.

What you'll do

Site & Content Strategy:
  • Developing strategies that attract new audiences, scaling to expand reach and optimizing to drive deeper engagement and conversion
  • Partnering with line of business strategists and content strategists to support hub strategies, including user experience, digital journey mapping, tagging and taxonomy strategies and performance reporting
  • Developing and supporting enhancement roadmap for the evolution of platform features that improve storytelling and performance across the site user journey
  • Developing, spearheading and supporting site maintenance & hygiene processes for B2B segment content


SEO:
  • Helping drive SEO strategy for the hub to deliver on our objectives, including
  • Partnering with lines of business, agencies and other partners to define and drive B2B keyword research and map/identify opportunities that build brand and increase site viewership
  • Defining KPIs to best measure the effectiveness of SEO for a variety of strategies


Analytics & Testing:
  • Partnering with site analyst(s) to deliver a continuous flow of insights upon which to base future B2B content and site innovation strategies.
  • Proactively identifying opportunities and developing test agendas partners to improve brand associations, deepen audience engagement and enhance user experiences
  • Contributing to content testing and optimization program by intaking, developing and leading site testing and personalization agendas
  • Monitoring, analyzing and reporting on the B2B targeted portions of the Learn & Grow content hub on capitalone.com; provide insights on improvements/optimizations


Who you are

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL :
  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.


Basic Qualifications
  • Bachelor's Degree or Military Experience
  • At least 4 years of digital, web or consulting experience
  • At least 3 years of experience using data and analytics to inform strategy


Preferred Qualifications
  • At least 6 years of digital, web or digital strategy consulting experience
  • At least 5 years of experience in B2B marketing and SEO
  • Prior experience at a Fortune 200 company or other, large high-traffic website
  • Demonstrated experience leveraging web analytics to drive site strategy
  • Demonstrated experience with A/B testing and delivering strategic recommendations from test insights


At this time, Capital One will not sponsor a new applicant for employment authorization for this position

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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