Consumer Insights Manager

Washington, DC
Mar 04, 2022
Mar 25, 2022
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Policy, Research and International Affairs department leads the development and communication of AARP's public policies, research and insights on the issues that matter to people 50-plus.

This role eonceptualizes, develops, and conducts primary and secondary research to develop insights that shape policies, advocacy positions, business decisions/strategies and product or program development. Evaluates programs and business priorities to identify improvements and to measure outcomes. Collaborates with management to identify opportunities to streamline consumer insights processes and develop new procedures that support the business unit/department.


  • Advises clients, stakeholders, and senior management on all phases of research; manages complex and conflicting relationships among multiple stakeholders; represents Association's research with external audiences including the media, legislators, and other organizations.
  • Manages and collaborates on a major research portfolio and synthesizes the complex array of data into clear, actionable insights; leads and collaborates on the development of a research agenda to address critical questions or provide key data required; oversees the work of staff assigned to projects.
  • Conceptualizes and designs complex research projects; selects the most appropriate data sources or data collection methods; oversees vendors and/or staff who implement the data collection plan.
  • Determines strategies for data analyses; conducts/leads data analyses including bivariate analysis, multivariate analysis, and other complex statistical techniques; advises other research staff on statistical and data analytic issues.
  • Communicates research findings for action by decision-makers; determines methods to communicate research results including through data visualization and graphics, when relevant; responds to complex and challenging requests for clarification and elaboration of research results.
  • Serves as an expert resource by actively sharing knowledge, collaborating with others, synthesizing research to provide integration and context, and ensuring the maintenance of up to date research records that are accessible by others; stays abreast of key news, policies, and consumer trends and applies that knowledge to proactively frame their own research.
  • Develops capacity by coaching and mentoring junior staff, participating in efforts to redesign workflow and systems, and providing peer review and technical assistance to other researchers.
  • This is not a telework position however telecommuting a couple days a week is possible.


  • Completion of an advanced degree (preferably a Ph.D.) in social/behavioral sciences, marketing research or a related discipline.
  • 8+ years of progressively more responsible professional experience, including research project leadership, with an emphasis on applied research in area such as survey research, evaluation research, market research, communications research, or demographics.
  • Highly technical knowledge of applied research methodologies and issues; strong data analysis and statistical skills required.
  • Strong written and oral communications skills. Excellent consultation and client relationship management skills.
  • This is an in-office position with lots of computer use and the ability to work effectively surrounded by moderate noise is required.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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