Associate Director of Marketing and Communications

Location
Fairfax, VA
Salary
Salary starting in the mid-60's; commensurate with education and experience
Posted
Nov 03, 2021
Closes
Dec 12, 2021
Ref
STF10576
Industry
Education
Hours
Full Time
Associate Director of Marketing and Communications

George Mason University's University Life (UL) is hiring a talented Associate Director of Marketing and Communications to work with the Communications and Marketing team. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.

About University Life:

The mission of University Life's (UL) Communication and Marketing is to position UL at the center of an engaged campus community through dynamic, innovative, and purposeful marketing campaigns. Provide audience insight and define success using evidence-based metrics and analytics. Improve efficiency by implementing new technologies and promoting a common approach to marketing and communications. Strengthen alliances both within UL and between UL and campus culture by devising and executing targeted communications plans and creating connections through collaborative communication efforts.

University Life mission: University Life cares for the whole student by promoting inclusive well-being and fostering lifelong learning to prepare ethical leaders for the world.

Responsibilities:

Reporting to the Director of Communications and Marketing, the Associate Director will:
1) Oversee the creative design team and manage task assignments for the team;
2) Serve as Creative Director for Housing and Residence Life;
3) Assist Director in the development and execution of team policy/procedure including Standard Operating Procedure and Project Management procedures;
4) Report out weekly on team metrics and projects; and
5) Participate in strategic planning.

Design Team Supervision

  • Manage a team of 6-8 full-time design professionals;
  • Manage a team of wage professionals; and
  • Weekly meetings to share work in progress and discuss important team agenda items.


Dedicated Service Line to Housing and Residence Life (HRL)


  • Serve as Creative Director for HRL;
  • Work closely with Assistant Director assigned to HRL to ensure that HRL branding, marketing and communication is clear and on target; and
  • Work closely with HRL Liaison to ensure that major projects are on track and on target from a project management and creative direction lens.


Policy, Procedures, and Assessment


  • Assist Director in the development and execution of team policy/procedure including Standard Operating Procedure and Project Management procedures;
  • Help finalize and continually assess Standard Operating Procedures (SOPs) including project intake, project management, project delivery, turnaround times; and
  • Create process for feedback from clients, assess feedback, and work with Director to implement improvements in SOPs based on feedback.


Metrics and Reporting


  • Report out weekly on team metrics and projects;
  • Establish weekly report structure to stay informed of team's activities tracking number of projects using metrics for jobs requested, jobs in progress (and status of progress), and jobs on hold;
  • Share weekly progress reports and important notes with Director; and
  • Assess success and red flags.


Strategic Operations


  • Participate in Strategic Planning for the division;
  • Engage in Marketing and Communications activities pertinent to UL Strategic Planning; and
  • Help Director in strategic planning for unit - TK20.


Required Qualifications:

  • Bachelor's in marketing, communications or related field, or equivalent combination of education and experience;
  • Knowledgeable about higher-education, marketing, and communication trends;
  • Proven project management skills including working with a project management tool;
  • Excellent oral and written communication skills;
  • Ability to handle multiple tasks and changing priorities in a deadline sensitive environment;
  • Proven ability to execute large campaigns at the executive level;
  • Proven ability to strategize and forecast marketing and communication trends;
  • Five years of experience in marketing and communications;
  • Experience with a shared or centralized in-house marketing service;
  • Experience in brand management;
  • Experience in student affairs; and
  • Proven experience managing multiple projects while leading a team.


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For full consideration, applicants must apply at https://jobs.gmu.edu/ ; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.
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Great Careers Begin at Mason!

George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education.

Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.

If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu/!

George Mason University, Where Innovation is Tradition.

New hires starting after August 15, 2021, must have received at least one COVID-19 vaccination by their start date, be fully vaccinated within 45 days of their start date, and submit documentary proof unless they have an approved medical or religious exemption by their start date. For updated George Mason University COVID-19 vaccination requirements, please visit George Mason University Vaccination Requirements .
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George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.

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