Assistant Director of Marketing and Communications

Location
Fairfax, VA
Salary
Salary starting in the low 50k's; commensurate with education and experience
Posted
Nov 03, 2021
Closes
Dec 10, 2021
Ref
STF10595
Industry
Education
Hours
Full Time
Assistant Director of Marketing and Communications

George Mason University's, University Life (UL) is hiring a talented Assistant Director of Marketing and Communications to work with the Communications and Marketing team on a variety of collaborative divisional and unit specific web projects. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.

About University Life's Communication and Marketing Team:

The mission of University Life's (UL) Communication and Marketing is to position UL at the center of an engaged campus community through dynamic, innovative, and purposeful marketing campaigns. Provide audience insight and define success using evidence-based metrics and analytics. Improve efficiency by implementing new technologies and promoting a common approach to marketing and communications. Strengthen alliances both within UL and between UL and campus culture by devising and executing targeted communications plans and creating connections through collaborative communication efforts.

University Life mission: University Life cares for the whole student by promoting inclusive well-being and fostering lifelong learning to prepare ethical leaders for the world.

Responsibilities:

Reporting to the Director of Communications and Marketing, the Assistant Director will 1) Act as the account liaison for Housing and Residence Life and one other unit, functioning as a project manager and creative director in these spaces 2) Lead marketing strategy in these spaces to optimize student engagement and communications 3) Set goals and assess KPIs and 4) Adjust strategy as needed.

Marketing and Communications Development and Execution for assigned units


  • Be knowledgeable about all aspects of the work being done at the unit level in the assigned Portfolio, which will include Housing and Residence Life, by building relationships with key stakeholders, attending appropriate unit meetings, forming and participating in key committees;
  • Create annual marketing plans and calendar in coordination with the Portfolio team;
  • Manage projects by following team SOPs and using the project management platform to interact with portfolio clients and creative team;
  • Guide the creative direction of all branding/marketing efforts;
  • Create and execute communications plans; and
  • Use expertise and research to adjust communication and marketing plans as necessary to ensure desired results and hit engagement goals. Stay apprised of other projects going on in units.


Assessment

  • Compose, compile, and present Portfolio performance reports. Use metrics and analytics to assess the success of marketing efforts for the Portfolio;
  • Stay current with marketing trends. Analyze and evaluate the effectiveness of the marketing strategies with regards to social media, website, digital communications, print collateral, presentations, and events; and
  • Use metrics and analytics to assess the success of marketing efforts of the Communications and Marketing Specialists which directly report to this position.


Professional Development


  • Continue to develop professionally through membership and participation in applicable professional organizations and developmental workshops; and
  • Represent UL Communication and Marketing Shared Services on divisional and University-wide committees.


Strategic Operations


  • Participate in Strategic Planning for the division;
  • Engage in Marketing and Communications activities pertinent to UL Strategic Planning; and
  • Help Director in strategic planning for unit - TK20.


Required Qualifications:

  • Bachelor's in marketing, communications, or related field, or equivalent combination of education and experience;
  • Skilled marketer with knowledge about higher-education, marketing, and communication trends;
  • Proven project management skills including working with a project management tool;
  • Excellent oral and written communication skills;
  • Ability to handle multiple tasks and changing priorities in a deadline sensitive environment;
  • Experience leading a team;
  • Five years of experience in marketing and communications;
  • Experience with a shared or centralized in-house marketing service;
  • Experience in brand management;
  • Experience in student affairs; and
  • Proven experience managing multiple projects while leading a team.


Preferred Qualifications:


  • Masters in marketing, communications or related field.


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For full consideration, applicants must apply at https://jobs.gmu.edu/ ; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.
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Great Careers Begin at Mason!

George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education.

Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.

If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu/!

George Mason University, Where Innovation is Tradition.

New hires starting after August 15, 2021, must have received at least one COVID-19 vaccination by their start date, be fully vaccinated within 45 days of their start date, and submit documentary proof unless they have an approved medical or religious exemption by their start date. For updated George Mason University COVID-19 vaccination requirements, please visit George Mason University Vaccination Requirements .
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George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.

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