Sr. Associate, Website Analyst-Brand

Capital One
McLean, Virginia
Nov 03, 2021
Dec 02, 2021
Full Time
Center 2 (19050), United States of America, McLean, Virginia

Sr. Associate, Website Analyst-Brand

Job Description

Capital One is looking for a Consumer Brand Website Analyst, Sr. Associate to join our Brand Social & Content team. This role will manage analytics for our content marketing hub on and support additional social & content analytics initiatives. The ideal candidate will be an analytical thinker skilled at translating raw data into insights & bring an entrepreneurial spirit to the role, helping take our team's capabilities to the next level.

Specific responsibilities include, but are not limited to:
  • Leading reporting for our consumer-facing content hub on & translating data into actionable insights and recommendations
  • Partnering with our Content Strategy and Platforms & Experiences teams to bring long-term visions to life by supporting analytical projects spanning team roadmaps
  • Using a suite of analytic tools to understand site pathing & customer journey analytics
  • Developing engaging & data-driven presentations accessible to both marketing & non-marketing audiences
  • Creating & maintaining analytics dashboards, as well as finding opportunities to create new efficiencies in how we deliver insights to partners
  • Working cross functionally to integrate web analytics data into broader stories demonstrating marketing performance & effectiveness
  • Supporting A/B testing and multi-armed bandit testing initiatives, contributing to site learning agendas
  • Leaning into opportunities to enhance measurement & analytical approaches spanning Brand Social and Content-led initiatives, including campaign reporting/measurement, social creative testing, and test & learn agendas

What the ideal candidate will bring to this role:
  • Strong analytical thinking with experience translating raw data into actionable insights that drive marketing, content, and web strategies
  • Impeccable communications skills - written & verbal/oral - with an ability to develop data-driven stories & communicate them to a variety of audiences
  • Attention to detail in ensuring accuracy of analyses & reports
  • A passion for optimizing processes & innovating to bring new forward new measurement opportunities & efficiencies in how we work

Basic Qualifications
  • Bachelor's degree
  • At least 2 years of experience with web analytics

Preferred Qualifications
  • Demonstrated experience with Adobe Analytics, Adobe Target & Google Analytics, as well as data visualization tools (Google Data Studio, Tableau, etc.)
  • Demonstrated experience with A/B testing and delivering strategic recommendations from test insights
  • Experience optimizing measurement approaches for web, including innovating with new tools, vendors, and capabilities
  • Strong organizational and project management skills with an ability to effectively multi-task, establish priorities and deliver results
  • Ability to partner effectively with cross-functional teams, work autonomously, and navigate ambiguity

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).