Job Description JOB SUMMARYThe Marketing Specialist is responsible for planning and/or executing the Division's marketing communications plan and fulfilling local community marketing needs.PRIMARY RESPONSIBILITIES Execute marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy. Evaluate/analyze advertising efficiencies and make recommendations. Manage new community opening process -- establish goals, track and communicate progress, participate in and lead meetings, develop opening timeline and plan to meet established open for sales date, orchestrate and execute VIP opening event (virtual or in person), analyze lead surveys, and make recommendations based on results. Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership. Manage monthly social brand campaigns for division. As needed, assist with sales center and model execution with Pulte Interior Design. Maintain accuracy of all Division's community pages on brand websites -- primarily copy - and assist with necessary creative assets (photos, video, copy, announcements, and inventory listings). Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives. Create and distribute email marketing strategy per community and division including Realtor communication. Ability to successfully operate and adapt in an environment with changes to timelines and priorities Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring information is accurate and clear. Coordinate, execute and assist with special community events and neighborhood openings. Maintaining relationships with 3 rd party vendors for various marketing needs. Participate in divisional marketing and sales meetings, select Operations meetings, new community roll-outs and specific community meetings let by developers Participation in monthly corporate field calls and annual marketing summit. Confidently presents and interacts with supervisor, upper management, and peers in multiple departments. Serves as a resource for peer-to-peer training and Home Office pilot opportunities (if applicable) SCOPE Decision Impact: Division Department Responsibility: Single Budgetary Responsibility: Partial Accountability Direct Reports: No Indirect Reports: No Requirements REQUIRED EDUCATION Minimum Bachelor's Degree in Marketing or Communications or equivalent REQUIRED EXPERIENCE Minimum 3-5 years prior experience in a Marketing support role Working understanding of Adobe Creative Suite preferred but not required Home building and/or real estate industry experience preferred Strong written and verbal communication skills Ability to effectively prioritize, work well in high stress situations and under tight deadlines Ability to work in a team or independently when required