Sr. Manager Content Strategist, Brand and Product Marketing

Employer
Capital One
Location
McLean, Virginia
Posted
Oct 26, 2021
Closes
Nov 24, 2021
Ref
R126093
Function
Finance
Hours
Full Time
Locations: VA - McLean, United States of America, McLean, Virginia

Sr. Manager Content Strategist, Brand and Product Marketing

The Capital One Brand team is seeking a Senior Content Strategist, Brand and Product Marketing to manage and support content initiatives for our software line of business. We've developed a suite of internal solutions uniquely designed to meet the challenges of a digital-first, cloud-first business at scale. The Capital One Software team is exploring how these internal solutions across cloud, data, governance, and applications could serve the needs of other companies born or built in the cloud.

This role will set the agenda and lead all product-focused and educational content creation (including but not limited to landing pages, email, blogs, case studies, videos, tutorials, white papers, etc.) that helps to increase Capital One's awareness and credibility as a technology leader/software producer and drive users to engage and take action.

We're looking for an accomplished marketer who can make strategic recommendations for and lead development of customer-focused content that is compelling and highly discoverable. All content should tie back to a thoughtful, overarching strategy that focuses on our target personas, tells our tech story, and elevates the Capital One Master brand. The ideal candidate will be an experienced B2B or product marketer with a proven track record in content marketing, creative production, SEO, and web management.

What you'll do
  • Collaborate with technology, product, and business teams to achieve a deep understanding of the target audience through research, defining their needs throughout the buyer journey
  • Leverage evidence to define a holistic, multi-channel content strategy that aligns with partner goals, maintaining a keen understanding of the role each piece of content plays in the marketing funnel and how it addresses the buyer's needs (including but not limited to landing pages, email, blogs, case studies, videos, tutorials, white papers, etc.)
  • Lead a team in day-to-day execution of this strategy who will partner with other stakeholders to write, design and develop content that is clear and compelling, championing SEO best practices where relevant to improve visibility and reach.
  • Establish and evolve clear processes for strategic development, set prioritization, and communicate effectively across cross-functional teams
  • Collaborate with peers across Capital One to ensure strategic alignment with enterprise brand content standards.
  • Lead A/B testing agenda of content to optimize results in service of partner and program goals and evolve program based on content performance.
  • Lead a growing and evolving team of content strategists and creative producers
  • Define and influence enterprise-wide B2B product/software content marketing agenda


Who you are

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL :
  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.


As a LEADER :
  • You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
  • You deeply invest in understanding the humans around you.
  • You say what needs to be said and work hard to find the right words.
  • You're an expert. You also know when you're not and need to find one.
  • You use all this - to make things happen, create amazing work and inspire others.


Basic Qualifications
  • Bachelor's degree or military experience
  • At least 5 years experience in content strategy, development or production
  • At least 7 years of experience in a marketing role


Preferred Qualifications
  • 7 or more years of experience in content strategy, development or production
  • Experience developing content for the entire marketing funnel, including lead generation
  • Experience writing, developing or managing SEO content
  • Experience in B2B marketing and/or marketing technology products


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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