Sr. Manager, Product Marketing - Brand

Employer
Capital One
Location
McLean, Virginia
Posted
Oct 26, 2021
Closes
Nov 24, 2021
Ref
R126089
Function
Finance
Hours
Full Time
Locations: VA - McLean, United States of America, McLean, Virginia

Sr. Manager, Product Marketing - Brand

The Capital One Brand team is seeking a seasoned Product Marketing Manager (PMM) to help build go-to-market strategy for our software line of business. We've developed a suite of internal solutions uniquely designed to meet the challenges of a digital-first, cloud-first business at scale. The Capital One Software team is exploring how these internal solutions across cloud, data, governance, and applications could serve the needs of other companies born or built in the cloud.

This senior marketer will bring an enterprise perspective in setting the vision for our products in the technology category and their go-to-market strategy. They will leverage their experience in product marketing to forge relationships, create buy-in and develop a shared agenda with product managers and technologists across the company.

The PMM charter is to make our product lines successful in the market and with customers. They are champions of our products and define end-to-end GTM strategy for their product areas, including all messaging, positioning, launch planning, sales and CS enablement and customer adoption. They don't just focus on top-of-funnel goals, but also on activation and adoption as a measure of product success. They are experts in our customers and products, and use their expertise to influence the product roadmap.

What you'll do

  • Be the subject matter expert on key product areas; understand the technical ins and outs of how it works.
  • Define and manage end-to-end GTM strategy for your product areas, including messaging, positioning, launch planning, sales enablement, and customer adoption.
  • Develop a detailed understanding of the sales funnel, personas, industries, and use cases to drive sales and marketing asset development.
  • Create compelling roadmap messaging and product demo paths for customer presentations, sales presentations, events, and analyst briefings.
  • Develop insights based on product usage data, voice of customer, campaign effectiveness, and industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results.
  • Lead a growing and evolving team of PMMs
  • Define and influence enterprise-wide B2B product/software marketing agenda


Who you are

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL :
  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.


As a LEADER :
  • You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
  • You deeply invest in understanding the humans around you.
  • You say what needs to be said and work hard to find the right words.
  • You're an expert. You also know when you're not and need to find one.
  • You use all this - to make things happen, create amazing work and inspire others.


Basic Qualifications

  • Bachelor's degree
  • At least 7 years experience in a marketing role
  • At least 5 years of experience in a product marketing role
  • At least 1 year of experience marketing B2B products or services


Preferred Qualifications

  • 7 or more years of experience in a product marketing role
  • 3 or more years of experience launching successful GTM (Go To Market) for B2B products or services
  • Experience in highly cross-functional and matrixed teams
  • Startup experience


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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