Marketing Account Manager

Strategic Factory
Owings Mills, MD
Oct 21, 2021
Oct 27, 2021
Full Time
Description:Position SummaryThe Marketing Account Manager manages the day to day marketing activities and long-term marketing strategy for our clients.Essential Duties and ResponsibilitiesDeveloping the marketing strategy for our clients, in line with their company objectives.Deploy successful marketing campaigns and own their implementation from ideation to executionAdvising and managing our client's marketing budget.Assist with the concept, writing, creation, and publication of all marketing material in line with marketing plans.Manage and improve lead generation campaigns, measuring results.Measure and report performance of marketing campaigns, gain insight and assess against goalsWorking closely with the entire marketing team, creative services, supporting teams (such as programmers) and vendors to launch campaigns on time and on budgetMaintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.Oversee a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much moreBuild strategic relationships and partnerships with key industry players, agencies and vendors. Requirements:QualificationsBS/MS degree in marketing or a related field2-5 experience in marketing along with potential and attitude required to learnAt least 2 years agency experienceProven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateExpertise with analytics tools (eg, Google Analytics)Solid knowledge of Google Adwords campaignsNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsGood taste, a sense of aesthetics and a love for great copy and witty communicationWhy Work for Strategic Factory?Financial stability. Start with a competitive base salary and earn promotions based on positive performance and measurable results.Massive advancement opportunities. Join a rapidly growing company that's poised to double in size in the next three years.Gorgeous work environment. Have you seen our building? Work alongside skilled professionals in our state-of-the-art facility.Strategic benefits. Our comprehensive package includes health care, 401k, vacation and sick time, paid holidays, and other unique benefit options.Uber-talented team members. Prepare to be inspired as you work alongside the very best and brightest talent the industry has to offer.Engaging company culture. We may work hard, but we play hard, too! We host a variety of fun, team building activities throughout the year.Strategic Factory is an Equal Opportunity Employer

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