Sr. ABM Strategist
Company DescriptionSince 2004, Mandiant has been a trusted partner to security-conscious organizations. Effective security is based on the right combination of expertise, intelligence, and adaptive technology, and the Mandiant Advantage SaaS platform scales decades of frontline experience and industry-leading threat intelligence to deliver a range of dynamic cyber defense solutions. Mandiant's approach helps organizations develop more effective and efficient cyber security programs and instills"A' confidence in their readiness to defend against and respond to cyber threats.Job DescriptionThe Sr. ABM Strategist will play a pivotal role in developing, implementing and "teaching"A' the comprehensive ABM strategy designed to help target accounts see the value of and engage with, Mandiant. This role will join the marketing team, with a strong record of accomplishment that is reflected in trackable impact to pipeline and the sales funnel. The ABM strategist will work collaboratively with sales and global marketing to develop a cohesive ABM strategy and work with regional marketing leads to implement.What You Will Do:Develop and execute Account Based Marketing plans with account teams to include goals, objectives, KPIs, and tactics.Own end-to-end program and campaign strategy, planning and execution across multiple digital channels to drive engagement in targeted accountsWork closely with the business units to define the offerings to meet our customer experience and business objectives.Manage outside agencies to assist with campaign creative and copy developmentIn conjunction with the Campaigns and Digital teams, lead all elements of digital marketing & demand and including research, budget, planning, execution, tracking and reporting for targeted Enterprise Account Based Marketing initiatives.In conjunction with the Campaigns and Digital teams, develop and execute webinars, executive and virtual events, online ads, content syndication, email campaigns, newsletter sponsorships, and moreProvide Marketo email program set-up & operations, as well as target list managementResearch and promote email marketing best practices, including nurture, drip campaigns, segmentation, targeting, and profilingWork with internal global teams to leverage and extend corporate campaignsClosely track program success and optimize as needed. Work with cross-functional teams to define campaign strategy and tacticsQualificationsRequirements:10 years managing ABM campaigns from start to finish"A cents € strategy, planning, execution, and measurementSignificant cross- functional experience across engineering, sales and marketing teams in cyber security solutions or related technical field.Prior experience marketing to Enterprise customers, ideally large enterprise accountsAn established track record of successful Account Based Marketing CampaignsStrong organization, planning and project management skills with experience managing external vendors and agenciesExperience with and Marketo (or other leading marketing automation system such as Eloqua or Pardot)Additional Qualifications:Effective verbal and written communication skills while interfacing with at all levels and audiencesStrong writing skills especially in attuned to the Enterprise market and point of viewAbility to create, shape and advocate a point of view to Enterprise audiencesThe ability to think strategically with a willingness to roll up the sleeves and do whatever it takes to meet individual and company goalsStrong attention to detail, is well organized, and able to manage multiple projects simultaneouslyResults-focused with exceptional detail and knowledge around metricsThrives in a fast-paced environment, and candidates with high energy, a responsive attitude, and a desire for success will be given preference25% travel required.Additional InformationAt Mandiant we are committed to our #OneTeam approach combining diversity, collaboration, and excellence. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.Minimum Salary: $130,000 Final salary will be determined commensurately with cost of living, experience level, and/or any other legally permissible considerations.Incentive Compensation: Eligibility for annual bonus subject to individual and company performance; eligibility for award of Restricted Stock Units subject to eligibility requirements, approval from FireEye's Compensation Committee, and vesting termsBenefits: Employer subsidized benefits include Medical, Dental, Vision, Life, and Disability Insurance. Subject to eligibility requirements, FireEye also offers the ability to participate in 401(k), Flexible Spending Accounts, Health Savings Accounts, Dependent Care Spending Accounts, and Employee Stock Purchase Program. FireEye also provides Paid Time Off, Flexible Paid Sick Time, and Paid Holidays.