Marketing Manager : 21
Primary Skills: Marketing Campaign, Google product (Google campaign manager, Google tag manager) Duration: 18 Months with possibility of extension Contract Type: W2 Remote till COVID crisis Responsibilities: Oversee all stages of instrumentation/conversion tracking and conducts full end-to-end data validation and QA of tag implementation for campaign sign off Research and identify industry changes and the potential impact on campaign measurement/attribution to brainstorm alternative methods of tracking and deliver innovative solutions to our internal stakeholders Strategize with media team, product marketing and agencies to architect operational framework based on campaign KPIs and provide guidance on measurement and optimization of campaign performance across all verticals and digital channels Partner with analysts to establish measurement and attribution benchmarks for media team across programmatic, social, CRM, native channels to measure impact of awareness and performance campaigns Required Skills: In-depth understanding of media business and aligning digital technology solutions to optimize cross channel marketing campaigns Significant experience, proficiency in, and passion for Mobile and/or Web products 8-10 years of experience working in the same or similar role Expertise in Ad Servers and Tag Managers such as the Google Campaign Manager and Google Tag Manager. To follow up with any questions, please contact @ Radha at 408-907-3215 Akraya is an award-winning IT staffing firm and the staffing partner of choice for many leading companies across the US. We offer comprehensive benefits including Health Insurance (medical, dental, and vision), Cafeteria Plan (HSA, FSA, and dependent care), 401(k) (enrollment subject to eligibility), and Sick Pay (varies based on city and state laws). If this position is not quite what you're looking for, visit akraya.com and submit a copy of your resume. We will get to work finding you a job that is a better fit at one of our many amazing clients. Akraya is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Akraya is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.