Senior Business Manager, Marketing Analytics

Employer
Capital One
Location
McLean, Virginia
Posted
Oct 23, 2021
Closes
Nov 22, 2021
Ref
R123599
Function
Finance
Hours
Full Time
1750 Tysons (12023), United States of America, McLean, Virginia

Senior Business Manager, Marketing Analytics

Senior Business Manager, Marketing Analytics

Summary:

As a Senior Manager, Business Analysis at Capital One, you will apply your strategic and analytical skills to major company challenges. You will lead a team of world-class professionals to develop and test strategies that ultimately impact the bottom line. And you'll do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.

Capital One's Retail Bank has driven astronomical deposit growth in recent years in support of the enterprise's surging lending growth. We've now set our sights on an even larger mountaintop - becoming a leading national checking franchise. Wouldn't it be great if Capital One could be first-in-wallet for both credit cards and banking products? To that end, we've embarked on an audacious initiative to ramp deposits and Checking sales, and marketing plays a critical role in helping us achieve our objectives.

This senior manager will be a key leader in our Bank Marketing organization and play a critical role in advancing our marketing analytics framework and capabilities. This role will lead 4 key areas:

Own our measurement model stack (including Media Mix Model and Multi-Touch Attribution)

Advance mass media (TV, Audio, Online Video, etc) measurement and attribution

Drive cross-channel analytics and learning agenda

Manage our third-party data warehouse, including activation and analytical use cases

This role requires deep critical thinking, ingenuity, and confidence in leading and developing a team. The role also holds a high level of visibility with senior leadership across the Bank, and requires collaboration across multiple functions and teams within Bank and across the Enterprise. This is a perfect role for a leader that yearns for autonomy and flexibility and can craft and execute an optimization agenda that will help us grow a national marketing-led banking franchise.

General Responsibilities:
  • Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory behavior
  • Business ownership: Have an ownership mindset, and potentially P&L accountability for a business segment. Strategic planning with a 1-6 month horizon
  • Leadership: May manage and develop a team of analysts. Coaching and mentoring associates throughout the organization with a goal of developing and retaining talent at Capital One
  • Product: Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics
  • Marketing: Lead direct to consumer marketing efforts for select products, and strategic intent for products distributed through various channels. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
  • Credit Risk: Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis
  • Execution: Coordinate across the line of business to manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
  • Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability
  • Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management
  • Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
  • Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results
  • Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
  • Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment
  • Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment. Previous consulting experience is a plus

Basic Qualifications:
  • Bachelor's Degree
  • At least 2 years of experience in quantitative analysis
  • At least 2 years of experience in qualitative analysis
  • At least 1 year of experience in people management
  • At least 1 year of experience in project management

Preferred Qualifications:
  • Master's Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
  • 5+ years of experience in quantitative analysis
  • 5+ years of experience in qualitative analysis
  • 2+ years of experience in people management
  • 2+ years of experience in product development
  • 2+ years of experience in financial modeling
  • 2+ years of experience in economic forecasting
  • 2+ years of experience in project management

Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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