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Senior Portfolio Marketing Associate

Employer
Stryker
Location
Leesburg, VA
Closing date
Oct 24, 2021
Who we wantHard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.What you will doUnderstand the market positioning and strengths of key competitorsCommunicate market intelligence to the appropriate stakeholdersDescribe the basic offerings of a product line and their value to the customerGather and apply market research in decision makingAssist in the planning, design and implementation of a market research projectUnderstand key products and services in the industryResearch and collect product information, service information and marketing literatureUnderstand and assist in development of an obsolescence planAssist with researching new markets, opportunities and segments to support new product developmentUnderstand key marketing philosophies around product brandingIdentify key elements within a new product's Value Proposition that require evidenceUtilize the appropriate commercialization plans to put in place to earn new customers or expand in current categoriesKnow the market positioning and strengths of key competitorsUnderstand the differences between customers; non-users, exclusive users, competitive users and multi-brand usersApply market data, use planning tools, and seek expert opinions when analyzing channel strategiesUnderstand and describe the concepts and importance of sales forecastingUnderstand and assist in development of a product lifecycle management (PLCM) planResearch and apply internal and external data sources for developing pricingUtilize market data, planning tools, and expert resources to recommend marketing strategiesUnderstand measurements of business performance and how to anticipate trendsWhat you needBachelor's degree in marketing, business or related discipline requiredMBA preferred2+ years of work experience required2+ years medical device or marketing experience preferredExcellent presentation and interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesAbility to be persuasive in the absence of organizational authorityMust be able to understand and work within complex interdivisional procedures and policiesDemonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)What We OfferA winning team driven to achieve our mission and deliver remarkable resultsQuality products that improve the lives of customers and patientsAbility to discover your strengths, follow your passion and own your own careerLearn more about Stryker:

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