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Engagement Marketing Specialist

Employer
Gannett
Location
Washington, DC
Closing date
Oct 24, 2021
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the US, and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the US, USA TODAY NETWORK Ventures. To connect with us, visit .Engagement Marketing SpecialistGannett'sB2B Marketing team is looking for aflexible, creativeEngagementMarketing Specialist to join ourdrivenand passionate marketing team. ReportingintoBrandMarketing,theengagementmarketing specialist supportsourambitious vision by creatingmeaningful interactions with businesses and marketing decision makersthat drives traffic, engagement, brand awareness, leads, and customer successfor both the LOCALiQdigital marketing this role,you'll be asked tobrainstorm,contributeand develop ideas in support ofgrowing awareness, customer base and value for the LOCALiQ brand.The right person for the rolehasa creative growth mindset,greatoperational skillsandastrong grasp of digital marketingand client engagement tactics.Responsibilities:Support execution of brand building, engagement and custom marketing campaigns across multi-channel sales strategies and initiatives, through copywriting, testing, communications, reporting and ad creaseaudienceengagementon social media withthe LOCALiQ brand: Managing followers, monitoring comments/mentions, keeping up with best practices, creation ofvideoand other formats to engage leads across the funnel.Grow value with our customers through compelling storytellingthatpromotesour content and product knowledgetoalign with our business goals and customer personas, then execute on those ideas.Work closely with cross-functional B2B teams and sales enablement partners, including demand gen,contentand design to meet campaign objectives and maintain brand standards and consistency.Stay up to date with trends inengagementmarketing and actively test newplatform and channel tactics.Requirements:BA/BS degree in marketingor a related field, or equivalent working experience.2-3years of experience in aclient engagementor othermarketing role.Experience with social media marketing and visual storytelling.Familiarity with online marketing basics. Working knowledge ofLinkedIn, Facebook advertising,video, and other digital marketing channels andplatformsis a big plus.Experience with Microsoft Office products, including Word, Excel and PowerPoint preferred.Experience at a software,SaaS, orB2B company is a plus.Gannett Co., Inc.is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status. Apply Now PDN-94aca77e-fab6-465b-a872-fc74e683d542

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