Join a team that is changing millions of lives.Transforming smiles, changing livesAt Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.Ready to join us?About this opportunityThe Field Practice Marketing Manager will be responsible for leading and executing consumer and patient marketing strategy and developing key marketing initiatives to drive practice growth and productivity while working with general dental practices.The Field Practice Marketing Manager will work closely with the consumer and professional marketing and commercial teams to deliver integrated marketing tools and resources to support the growth and development of targeted general dental practices. They will contribute to the continued growth of the North American general dental practices by partnering with local field sales teams to support the goal of being a trusted and valued partner for all Invisalign Providers. The Field Practice Marketing Manager will engage, train and support them in their marketing journey.The Field Practice Marketing Manager will report to the Manager, Field Practice Marketing - GP Channel in North America. The role will be based in the Northwest and will consist of up to 30% travel. Candidates can reside anywhere in the Northwest near a major airport but Washington, Oregon, Minnesota, Colorado, & Utah preferred.In this role, you will Support and drive key marketing initiatives connected to growth programs developed for our dental and dental specialty providers to increase patient demand and practice utilization of all Invisalign and iTero products.Identify and understand local market trends, dental and dental specialty practice initiatives and patient needsAnalyze practice digital marketing initiatives and make recommendations on how to optimize to drive patient engagement and demandWork closely with local sales leadership to identify regional focus areas and maximize customer reach/impactWork with our consumer team to leverage both consumer demand and utilization of marketing materialsWork cross-functionally to support the development of marketing programs and initiatives to evaluate customer online presence, optimize patient experiences and drive in-practice patient conversionProvide workshops on social platforms, developing social and digital content, current editing and creative tools, coach on leveraging promotional opportunities, and cobranding materials.Ensure effective implementation of marketing guides, tools and resources in local marketEducate practices on how to leverage digital campaign assets and social media (both paid and organic content) to grow their target consumer audience and bring more qualified leads to the office.Additional responsibilities: Ensures the effective fulfillment of objectives and deadlines assigned to the group Complies with all safety policies, practices and procedures. Reports all unsafe activities to supervisor and/or Human ResourcesParticipates in proactive team efforts to achieve departmental and company goalsIn this role, you'll need A proven track-record with minimum 6+ years of Marketing experience; Consumer marketing experience preferredBachelor's degree; MBA preferredHealthcare marketing, and/or Dental & Orthodontic medical device sales experience preferredStrong knowledge of all digital channels, specifically social mediaAbility to travel up to 30%Demonstrated ability to identify customer needs and create solutions to meet those needsEffective communication skills (written, oral, & presentation)Excellent writing, presentation and communication skillsStrong project managementAbility to work with individuals at all levels in an organizationA demonstrated proficiency in the use of MS Word, MS Excel, PowerPoint - and ability to develop and deliver effective presentations.Sound like a good fit?Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.About AlignAlign Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials.By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of the thing's employees say make Align Technology a great place to work.We respect your privacy. Please review our Applicant Privacy Policies for additional information.Global Diversity Statement:At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.US EEO Statement: Align Technology is an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran or disability status.